BGV announced today that its portfolio company Scalefast, the award-winning direct-to-consumer (DTC) platform, will be acquired by global eCommerce leader ESW. ESW, a world leader of enterprise commerce solutions for iconic brands, has agreed to purchase Scalefast in a transaction that is expected to close by mid-year 2022.
Scalefast’s powerful data analytics driver and turnkey digital ‘pop up’ stores bolster ESW’s market-leading eCommerce solutions for global brands and enhance speed to market for retailers and brands. The acquisition strengthens ESW’s product offerings while expanding its market reach in the apparel, beauty, entertainment, gaming and electronics industries. Scalefast founders CEO Nicolas Stehle, CTO Frederic Bocquet and CMO Olivier Schott will join ESW’s leadership team, helping drive accelerated growth in revenue and in product innovation.
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BGV identified the transformative power of direct-to-consumer distribution early on, as part of its Enterprise 4.0 investment thesis. “As Amazon amassed dominant market share, we understood that enterprise organizations were developing a stronger appetite for alternative direct-to-consumer solutions for their brands,” explains BGV General Partner Eric Buatois. “We were impressed by their innovative approach in providing a customizable, enterprise-grade eCommerce platform built for growth. Scalefast boasts an incredibly talented cross-border team, spanning the US, Western Europe and East Asia, and this acquisition is excellent news for all parties involved.”
Scalefast CEO Nicholas Stehlé says, “we set out on a mission to create eCommerce experiences that don’t compromise between simplicity, speed, and sophistication. Our services are highly synergistic with ESW’s and we are excited to to join in a bold vision for the future of DTC commerce globally.”
ESW has quickly become the world’s leading DTC cross-border eCommerce company, surpassing €1.2B in 2021. The company has established broad strategic partnerships with large enterprise clients representing the world’s best-loved brands to simplify and streamline the global shopping experience. Scalefast’s technology will improve user analytics and brand commerce operations in the company, while ESW will provide Scalefast clients with enhanced checkout, payment gateway services and logistics offerings.
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