BASF’s Coatings division launches Refinity, a new cloud-based digital platform for its automotive refinish shop customers around the world. Refinity will provide customers with a seamless digital experience designed to drive efficiencies in the areas of color solutions, business, training and support.
The platform will also feature links to offerings from selected partners to further connect customers to industry digital offerings that drive profitability and efficiency in the overall auto body shop process.
“At BASF we are committed to working together with our customers. We passionately share a vision towards digitization that will see more and more intelligent digital solutions that will make our customers’ lives easier and more efficient.
With Refinity we will take a big step forward in the industry of collision repair by creating a seamless digital experience that will help our customers grow long-term and become the automotive refinish shop of the future, “said Dirk Bremm , President of BASF’s Coatings Division.
Also Read: Building Blocks for Long-Term Brand Growth in the Post-Pandemic Landscape
Refinity is a new brand and has a completely new global value proposition for refinish customers. It combines several different software solutions into one easy-to-use, secure cloud-based solution, increasing time and resource efficiency. The cloud platform will not only allow automatic updates, but will open the door to continuous improvement opportunities and future offerings.
“With its launch, BASF will become the first automotive refinish paint company in the world to offer a single platform that incorporates all customer solutions in a single offering with a simple user interface and designed for the automotive environment. refinish shop. Using cloud technology, Refinity is centrally managed, maintained and updated: one platform, one password, one configuration, “said Christian Holland , Global Director of Digital and Data Solutions for Automotive Refinishing. for BASF.
Refinity is currently available to customers in the Automotive Refinishing business. Global launches will begin in October 2021.
For more such updates follow us on Google News TalkCMO News.
