Santander can now connect and interact with its bank’s real and potential customers whenever and however they want with the AI-enhanced and growth-centric Insider platform.
Observing the increase in the all-digital banking sector and the increase in contactless interactions, Banco Santander has partnered with Insider to offer its customers individualized omnichannel experiences.
Santander will use Insider’s robust personalization features to attract, engage and convert new customers to drive the number of applications for its financial products and services. Insider’s individualized multi-channel marketing tools, enhanced by AI, will allow marketers to offer customers personalized, relevant and inspiring loyalty experiences.
The Growth Management Platform (Growth Management Platform, GMP) Insider helps marketers to conduct seminars and growth individualized customer with advanced microsegmentation without the need for time – consuming or complicated integrations or excessive reliance on overburdened IT teams .
The AI-enhanced platform enables smart omnichannel customization for more than 800 brands, including UNIQLO, Decathlon , Samsung , Toyota , Carrefour , MediaMarkt , Estée Lauder, Adidas, Levi’s, Puma , GAP, Virgin , AVIS, Marks & Spencer, Avon , Nissan , BBVA , IKEA , and CNN .
“In the United Kingdom, Europe, LATAM and more, we are ready to move with Banco Santander to turn online banking into an experience at a time. We are excited about the growth journey that lies ahead and have already put it into action. bold plans, “said Hande Cilingir , Insider’s CEO and co-founder.
The banking and financial services institution can also target customers even more effectively with unlimited customization in offline channels using underused tactics and emerging messaging channels like Facebook Messenger and WhatsApp Business API offered by the Insider platform. Together, Santander and Insider will break down the barriers to creating a unified customer experience across all channels.
