International growth marketing consultancy, The B2B Marketing Laboratory, announced the next stage of its expansion with the official opening of a new office in Germany and a strategic partnership with German Marketing Consultancy, Schindler Parent, in Meersburg in Southern Germany.

Founded in 2012 as part of the ITPR Group, The B2B Marketing Lab is one of the longest established HubSpot Partners outside of the USA, reaching HubSpot Diamond status on May 2016, opening an APAC office in Singapore in March 2017 and expanding its London offices in April 2018.

The Consultancy boasts +35 full-time employees in London and Singapore and is well known for the quality of its consulting staff and it’s published, tried and tested, ‘B2BML HubSpot Engagement Methodology’ that enables clients to get the very best out of the HubSpot growth marketing software suite, quickly and effectively.

HubSpot’s Sales Director in Germany, Gregor Hufenreuter, commented, “We welcome the expertise that the B2B Marketing Lab brings to larger Enterprise clients who are looking to grow and scale with HubSpot. They have a straight-talking approach to marketing which will resonate well with German Technology and Industrial markets.”

Schindler Parent’s Managing Director, Michael Meier, said: “We have established a great working relationship with the B2B Marketing Lab over the last 18 months. Their understanding of Inbound Marketing and HubSpot’s onboarding processes & engagement methodologies has allowed us to work very effectively on our joint customer engagements.”

The B2B Marketing Lab’s Chief Executive, Bob Dearsley, said: “A base in Germany and an outstanding consulting partner in Schindler Parent offers us access to larger Enterprise clients in the Technology, Manufacturing & Engineering sectors in Germany. This is a natural extension of our business to put us in close contact with those international and enterprise-scale clients who need support not just in London but across continental Europe and Asia-Pac.”