Atlantic Records has further expanded their marketing efforts into the Metaverse, by teaming up with TerraZero, for a unique marketing campaign to promote A Boogie Wit Da Hoodie’s new EP, ‘B4 AVA.’ The activation was highlighted by several Metaverse billboards featuring A Boogie Wit Da Hoodie’s new release, as well as music playing from the EP and other interactive and visual elements to round out the experience.
Atlantic Records and A Boogie Wit Da Hoodie approached TerraZero for a Wheat-Pasting campaign in the Metaverse–comprising of sky-high posters wrapped around TerraZero land parcels in Decentraland. Located at (43, -40) in Decentraland (direct link to view here), users in Decentraland were greeted by ‘Glasses’, a track of the EP ‘B4 AVA’, as they approached the posters, complete with QR-code integrations that led them to stream A Boogie Wit Da Hoodie’s full catalog on their platform of choice.
“The experience itself makes the music and the artistry of A Boogie Wit Da Hoodie feel larger than life,” shares TerraZero Chief Metaverse Officer Ryan Kieffer. “It’s designed to serve as a memorable, interactive and personalized experience for attendees, reminiscent of a musical exhibition or installation, that will promote social media engagement and word of mouth promotion for the EP.”
Also Read: Strategies to Enhance Social Media Marketing through Artificial Intelligence
“The Metaverse is happening. It’s inevitable. It won’t be at the flip of a switch, but the next few years will bring about technological innovation at an extraordinary pace. These advances will help level the playing field, creating opportunity for a wide range of artists,” added Jordan Chalmers, Director of Content Partnerships at Atlantic Records. “We are beyond excited to team up with TerraZero to bring A Boogie into Decentraland. Atlantic has only begun to scratch the surface on Web3 and I can’t wait to see what we do next.”
B4 AVA is also the first major body of work from A Boogie since the release of his highly praised third LP ‘Artist 2.0’, which is certified platinum and debuted at #1 on Billboard’s Top Rap Albums Chart and #2 on the Billboard 200 Albums Chart with first-week streams exceeding 141 million. The album boasted a star-studded tracklist including features from, Young Thug, Roddy Ricch, Summer Walker, Khalid, Lil Uzi Vert, Gunna, London On Da Track, Trap Manny and more.
Metaverse-savvy users already familiar with Decentraland could also peek behind the posters, revealing a scene filled with butterflies and a lake–calling back to the EP artwork. This is the first of many activations that Atlantic Records is exploring throughout the Metaverse.
For more such updates follow us on Google News TalkCMO News.
