Aterian Investment Partners Completes Sale Of SourceLink

Aterian Investment , Sale Of SourceLink, Marketing

Aterian Investment Partners (“Aterian”), a private investment firm, is pleased to announce that one of its affiliates has completed the sale of SourceLink (“SL” or the “Company”) to Vision Integrated Graphics Group (“Vision”), a portfolio company of H.I.G. Capital (“H.I.G.”).

SourceLink is a highly respected direct marketing agency utilizing data intelligence and omnichannel execution to maximize return on investment for clients through improved customer response and conversion.

Following Aterian’s acquisition of SourceLink in 2015, Aterian worked alongside management to facilitate key initiatives including doubling the size of the data analytics team, hiring talented industry vertical strategists and investing in a new state of the art production equipment.  The Company also completed the acquisition of Path Interactive, a leading 70-person digital agency based in New York City. This acquisition added robust digital qualifications to SL’s already significant customer intelligence capabilities and created a true omnichannel marketing services provider serving middle-market clients with a differentiated, data-driven approach.

“This transaction completes a highly successful partnership between SourceLink and Aterian.  We are grateful for Aterian’s unwavering confidence in our Company, team, and strategy as we worked together to transform SourceLink,” said Hans Helmers, President of SourceLink.

“We want to thank the Aterian team for their tremendous support and investment which facilitated SourceLink’s evolution into the firm it is today; a uniquely positioned marketing agency that is trusted by our clients to deliver the right message, to the right customers, at the right time, in the right place,” said Don Landrum, CEO of SourceLink. “We look forward to continuing this success with H.I.G. and Vision, by utilizing the scale and resources of the combined company to deliver increasingly differentiated solutions and value to current and new clients.”

Brandon Bethea, Co-Founder, and Partner at Aterian stated, “We are proud of what we accomplished in partnership with SourceLink and its talented management team.  SourceLink is a terrific company with a complete strategic profile, significant momentum, and a bright future.  We wish the entire SourceLink team, as well as the combined SourceLink and Vision platform, success in their journey forward.  The combined company will be a scaled leader in omnichannel marketing services backed by H.I.G., an accomplished sponsor with significant resources available to support the continued growth of the business.”

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