ATB Financial enhancing customer experience with acquisition

ATB Financial , customer experience

ATB Financial is proud to announce its acquisition of the technology assets of Grow Technologies Inc. to bring a new, enhanced digital experience to our customers.

Through conversations with our customers, ATB heard their need for convenient online tools that operate seamlessly so they can quickly open accounts and request loans. With ATB’s acquisition of Grow, customers will soon have access to an easy-to-use and time-saving digital platform that will significantly improve their banking experience.

Grow is a leading enterprise fintech company that is known for delivering exceptional, AI-powered customer experiences with hyper-personalized financial insights. The assets acquired include Grow’s digital account and loan origination platform, FinSnap financial insights technology, and other proprietary digital banking technology solutions.

“For over 81 years, ATB Financial has offered the best financial advice, banking solutions, and services for Albertans,” said Curtis Stange, President, and CEO of ATB Financial. “With the Grow assets and team, we are strengthening that position by accelerating our digital experience for our customers. This acquisition is part of our strategy of putting customers first while driving growth to support Alberta’s economy.”

“The entire Grow team is proud to serve ATB’s customers and provide them with an outstanding digital experience,” said Kevin Sandhu, founder, and CEO of Grow. “We’re also excited to be joining ATB—a strong, values-driven financial organization that is recognized as one of Canada’s top places to work and one of Alberta’s most-loved brands.”

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