AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships. This paves the way for brands to inspire visitors and introduce great finds with authentic influencer-generated content.
AspireIQ’s new Pinterest Influencer Search empowers brands to take advantage of all Pinterest has to offer by:
- Browsing hundreds of thousands of influential Pinterest accounts via hyper-specific criteria, such as keywords, demographics, and geography
- Accessing behind-the-scenes engagement metrics, like monthly viewers, average saves, and the original content ratio
- Sending collaboration invites — then managing end-to-end relationships and analyzing the impact of campaigns on business goals
- Increasing online traffic and revenue with influencer content that links back to branded sites for easy exploration and checkout
“Pinterest shows tremendous potential for brands looking to engage a wide demographic of users. But historically, brands have faced challenges discovering influencers who are the right partners for their brand,” said Anand Kishore, co-founder, and CEO of AspireIQ. “AspireIQ’s new solution unlocks the ability for brands to run successful influencer campaigns on this fast-growing channel, turn browsers into shoppers, and drive more sales.”