AspireIQ, the leading platform for producing branded content at scale, released Unlimited Analytics, a free-to-use solution that empowers brands to measure influencer marketing performance by capturing campaign metrics in a centralized dashboard.
As Instagram tests the removal of it’s visible “like” count, marketers may have challenges in continuing to track the success of their influencer marketing campaigns. For brands struggling to adapt to the recent changes from Instagram, AspireIQ will provide complimentary access to Unlimited Analytics for 3 months to ease the transition.
AspireIQ’s Unlimited Analytics provides a centralized dashboard that gives brands the ability to:
- Track the performance of every influencer. Measure the performance of each creator with powerful metrics, including likes, comments, audience demographics, views and more, across every social network, all in a single dashboard
- Gain insights from their entire community. Track all social mentions by both influencers and fans — and gain valuable insights from their feedback
- Discover a new brand ambassadors. Identify social influencers and thought leaders who are already talking about your brand and build new relationships
“Because ‘likes’ are a common metric to measure influencer performance, marketers may have difficulty tracking the performance of their influencer programs with this change,” said Eric Lam, CEO and Co-founder of AspireIQ. “We’re excited to offer Unlimited Analytics to help brands with this transition. This solution provides a more holistic analysis of a brand’s entire influencer community, allowing intangibles like authenticity and advocacy to take a front seat.”