Announcing LinkedIn Sales Insights: The Most Reliable Data to Guide Your Sales Org

Announcing LinkedIn Sales Insights The Most Reliable Data to Guide Your Sales Org

The world is in a state of flux and the only thing that you can count on is change. And, for many of you who are Sales Ops leaders, this constant state of change — and the continuous planning that it forces — can feel like an uphill battle if your data is unreliable. That’s why we’re introducing LinkedIn Sales Insights, a new product in the LinkedIn Sales Solutions portfolio that is powered by over 722 million members on LinkedIn to help you identify and size potential opportunities, get a clearer view of the market, and plan more confidently.

Building a Foundation of Data

The function of Sales Operations is becoming increasingly important to high performing sales teams. In fact, the number of Sales Ops roles more than doubled in the last two years, increasing 2.7x as fast as the sales function overall. But, the people on your Sales Ops team are only as good as the data foundation they operate on, and investing in that data is paramount to the teams’ success.

Unlike much of the inaccurate and stale data that you have cobbled together from disparate sources over the years, LinkedIn Sales Insights data is generated by a vast global network of highly engaged members. The reliable, trusted data that powers Sales Insights gives you the necessary information to feel more confident about your sales plan, allowing you to become a trusted advisor to your sales leaders.

Read More: Unlocking the Business Potential of Data via Customer Data Management

Real-Time Data & Relationship Intelligence Ensures Smarter Sales Planning

LinkedIn Sales Insights gives you clear visibility into the size and fast-growing nature of specific departments, functions, and accounts, so that you can accurately plan your sales strategy in order to point your sales teams to the right accounts and drive more revenue.

Imagine logging into LinkedIn Sales Insights and building books of business based upon real-time, accurate data — data that reflects the new normal of remote work, changing roles, and evolving interests — and coupling that data about key accounts with intelligence about who in your sales team has existing connections within those accounts. When assigning books of business based upon this dynamic, real-time data and adding a lens of relationship strength and connectivity to your go-to-market strategy, your sellers can get off to a faster start, knowing that the accounts in their books represent the highest potential opportunities to drive revenue.

Learn More from Customers and Industry Experts

We invite you to check out a little more about LinkedIn Sales Insights — how it aligns with our vision for LinkedIn Sales Solutions and hear from Craig Rosenberg, co-founder and chief analyst at TOPO, Inc., our customers — Harsih Mohan, senior vice president of Revenue Excellence and Operation at Outreach and Ted Nixon, director of Commercial Sales at PagerDuty, and our own Sales Operations expert, Clay Blanchard, about what the product means for the industry. And, we look forward to getting to work with all of you to solve the greatest challenges facing both the sales operations team, but also the entire sales organization!