Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and digital marketing agency announced that it has added three new account directors: Sofia KosmetatosNicole Rodriguez and Matt Pera. They will be responsible for creating and managing client programs, providing strategic counsel and positioning, and pitching media and other digital influencers for the agency’s healthcare and healthcare IT clients.

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“It’s a very exciting time for Amendola as we continue to grow and expand,” said Jodi Amendola, CEO, Amendola. “The deep experience, diverse skills, and relationships that Sofia, Nicole and Matt bring are essential to our continued growth. By hiring top talent, we can continue to deliver innovative, flexible and creative approaches so that our clients rise above the noise.”

Sofia Kosmetatos, senior account director
Based in Washington, D.C., Kosmetatos will create and manage healthcare and health IT client programs, provide strategic counsel and messaging, and reach media and other digital influencers for the agency’s clients.

Kosmetatos brings nearly 20 years of public relations and journalism experience, including a dozen in healthcare and health IT. Most recently, she served as director of public affairs for West Health, a family of nonprofit organizations dedicated to lowering healthcare costs to enable successful aging. She worked closely with senior executives and researchers on multifaceted, data-driven initiatives to raise awareness of West Health’s policy research and overall brand among healthcare media and other key stakeholders such as legislators, regulators, advocacy organizations and policy experts.

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Before joining West Health, Kosmetatos was director of media relations and online communications for the National Quality Forum, a healthcare quality organization engaged in measurement and innovation. Previously, she led communications for the American Health Quality Association, the trade organization representing Medicare’s Quality Improvement Organizations.