Facility Exceeds 98% Effectiveness in inserting Advertising Content
Adaptive Ad Systems, Inc., a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary processing software for the U.S. cable TV and Satellite markets, today announced that it has completed the construction of its advanced “Cue-Tone” technology facility in Phoenix.
This new and technologically advanced facility will provide all AATV systems with reliable ad insertion “Cue Tones.” Cue Tones are electronic audio signals sent to cables systems and other video providers, “cuing” them when to insert specific advertisements into the Adaptive network sold by that cable TV or video/data provider.
J. Michael Heil, Company CEO, states: “Due to the reliable remote Cue Tone signals delivered from our state-of-the-art facility in Phoenix, we are now able to exceed 98% effectiveness in inserting advertising content into cable TV networks. In addition to providing proprietary ad insertion technology as a complete turnkey solution to our customers, we also act as the sales agent for the selling of time allotted by television channels to cable/video providers.”
Mr. Heil further continues: “There are a substantial number of small underserved markets that have been overlooked and can benefit from our advanced ad insertion services and unique profit-sharing business model. Our continued commitment to advancing the technological development in this industry and establish new and innovative business models, allows us to deliver services more effectively and more economically than our competition. The proprietary technology we develop and deploy, continues to drive our revenue growth, probability and expand our market position.”