ActiveCampaign, the Customer Experience Automation company, announced it has launched an integration on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in new ways. By connecting ActiveCampaign and Salesforce, businesses can align and automate marketing and sales teams while improving customer experiences at scale.

When businesses connect Salesforce and ActiveCampaign, they can leverage the information they know about their customers and prospects to qualify leads, create and send personalized, automated communications, all while streamlining internal processes. This enables an enhanced internal team who can create unique customer experiences that can lead to more sales and increase the lifetime value.

“All too often, we’ve seen small businesses left behind as technology providers move upmarket to grow,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “We’re focused on helping small businesses create personalized experiences for every customer and prospect. By working with Salesforce Essentials and releasing an integration on AppExchange for Salesforce customers, we’re democratizing access to innovative tools for businesses to create more personal experiences that go beyond the traditional norms of marketing automation, to increase sales and customer loyalty.”