ActiveCampaign, the leader in Customer Experience Automation, announces its listing in the Shopify App Store, which has earned a 4.8 out of 5 ratings with 85+ 5-star reviews. This listing demonstrates ActiveCampaign’s commitment to providing e-commerce merchants with a best-in-class customer experience automation platform that includes email marketing, marketing automation, and loyalty capabilities, with built-in CRM functionality.

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With Shopify and ActiveCampaign integration, Shopify merchants can use Shopify cart, purchase and even discount code data to create personalized marketing campaigns that engage shoppers, reduce cart abandonment, and capture up-sell and cross-sell opportunities. A dedicated eCommerce Dashboard and Marketing Revenue report show merchants which efforts are working and which aren’t, so they can quickly update workflows and email efforts.

Shopify’s app assistant technology, Kit, is also supported by ActiveCampaign. The kit acts as an additional employee and will ping users directly to set up product reviews and abandon cart automation, saving valuable time and identifying gaps in the customer journey to recover potentially lost revenue.

The ActiveCampaign integration also helps merchants to:

  • View shopper preferences and behavioral data to personalize interactions and outreach
  • Create custom segments, tags, and lists to send timely and relevant emails to different groups
  • Elevate existing strategies with machine learning capabilities like Predictive Sending
  • Show each customer the content that matters to them with conditional content and product blocks
  • Leverage over 200 additional integrations to further build out their stack or use existing technologies

“You can literally build any automation you want with ActiveCampaign, as well as send regular campaigns,” said Simon from Awesome Maps. “The integration with Shopify works flawlessly. I have all customer data right in ActiveCampaign and can filter contacts based on their shopping history which is great. For us, it’s a vital tool that pays for itself.”

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“ActiveCampaign is committed to becoming the leading customer experience automation platform for e-commerce businesses,” said Tony Newcome, CTO at ActiveCampaign. “We help over 3,000 Shopify merchants connect more effectively to customers, by giving them a deeper understanding of buyer preferences and shopping behaviors and allowing them to create targeted campaigns quickly and easily using Shopify data. We are excited to be expanding our presence on the Shopify store, and giving more businesses the chance to leverage this combined solution for personalized customer engagement.”