As it grows across Northern and Southern Europe, TripleLift, the ad technology company reinventing ad placement at the intersection of creativity, media and data, today announces two additions to its sales leadership roles famous. Mallory Illido-Bertome is taking on the role of Regional Vice President-Demand for Southern Europe and will be based in Paris , while Rob Ishag is the new Regional Vice President-Demand for Northern Europe and will be based in London. Mallory and Rob are ideally suited to expanding TripleLift’s presence in Europe. They have extensive experience in their respective regions and enjoy a very good reputation. Mallory Illido-Bertome has buy-side experience at major agencies such as Omnicom subsidiary OMD and WPP subsidiary Mindshare in France. Rob Ishag ‘s responsibilities included managing key agency accounts at Little Dot Studios and Teads.
Illido-Bertome reports to Raphaelle Tripet , Managing Director EMEA at TripleLift, and will lead market expansion in France, Spain and Italy. For its part, Ishag will focus on similar efforts in Ireland, the UK, Belgium, the Netherlands and Luxembourg .
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“We are delighted to welcome Mallory and Rob to these key positions. With her experience, we have all the resources we need to continue our very strong growth in Europe,” said Raphaelle Tripet , Managing Director EMEA at TripleLift. “Mallory’s deep expertise in media brand strategy and Rob’s multi-faceted experience working with buyers in digital range make for a powerful combination and partnership that is difficult to match.”
This announcement follows a record year for TripleLift. In EMEA, demand for all formats on the TripleLift Exchange grew 75% year-on-year and delivery partnerships grew over 30%. In addition, the company accelerated its growth globally, expanding in the Asia Pacific region and in its European hubs in France and the UK.
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