5WPR Welcomes Leading Grooming Experience, Fellow Barber, to Growing Roster of Clients

5WPR Welcomes Leading Grooming Experience_ Fellow Barber_ to Growing Roster of Clients-01

5WPublic Relations, one of the largest independently-owned PR firms in the U.S., announces today it has been named PR agency of record for Fellow Barber, an elevated barbershop experience with an accompanying line of award-winning grooming products distributed nationwide.

5WPublic Relations will lead strategic media relations in the consumer and trade space for Fellow Barber’s chain of barbershops and its namesake line of professional-quality grooming products. As their partner, 5W will build upon Fellow Barber’s legacy in New York, highlighting their unique brand story and ignition of the barbershop renaissance, while supporting company announcements including regional and nationwide expansion.

“Fellow Barber is a dynamic brand reigniting the traditional barbershop experience with a modern approach,” said Dara A. Busch, President, 5WPR Consumer Practice. “We’re eager to introduce more consumers to their unique offerings, both at the 11 national Fellow Barber locations, and from the comfort of their homes.”

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“We are excited to partner with 5WPublic Relations , a creative company with a proven track record in the beauty and grooming space,” said Mindy Dulberg, Head of Retail & Marketing for Fellow Barber. “It’s clear they have a great understanding of our business, and we look forward to working with them to help elevate awareness of Fellow Barber shops, services and products.”

5WPublic Relations team is led by a team with extensive experience in the category who employ unparalleled techniques to drive results for clients through key industry relationships with influencers, celebrities and of course, media; likewise, ensuring maximum exposure through implementing integrated campaigns including PR, Digital, Influencer Partnerships and Social Media.

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