5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today the expansion of their CBD PR and cannabis PR team, as a result of an increasing client base within the category.
This niche sub-practice leverages the industry-leading capabilities of 5WPR’s senior leadership experts in the space to equip clients with the necessary knowledge, innovation, and creativity to achieve top-tier engagement and drive growth-oriented results in an ever-changing world. Likewise, focus campaigns that dispel any misunderstandings and misconceptions around CBD and THC product use and highlight their immense benefits as the industry continues to explode.
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“PR and communications is a necessary tool in helping to change the public perception of CBD and cannabis use and we are masters at developing strategy that cuts through the noise and confusion to help brands stand out,” said 5WPR Consumer Practice President, Dara A. Busch. “What sets us apart is that we are not a CBD and cannabis-only agency…5W has CBD and cannabis experts across the agency, especially within our consumer wellness practice. These experts not only have the industry knowledge needed to represent our clients, but also have the experience and ability to secure coverage and develop relationships within mainstream consumer media.”
PR services offered to CBD and cannabis clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
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