3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced the appointment of two industry experts to its Senior Leadership Team with David Adesman joining as SVP, Creative and Diana Gordon as VP, Marketplace and eCommerce Strategy.
In his role, Adesman will own all operational, strategic and business developments of 3Q’s creative product offering. His experience combining creativity and research insights to craft and execute successful omnichannel brand stories across TV, social, digital and print mediums significantly elevates 3Q’s ability to deliver industry-leading campaigns for its clients.
He most recently served as Vice President, Creative at MuteSix, where he built out the agency’s creative department and led a number of successful marketing campaigns for brands like Theragun, Fender, CarGurus and Petco.
Gordon will be responsible for building 3Q’s Marketplace and eCommerce service offering and driving client success in that area. She is an industry veteran with more than 15 years of experience and expertise in eCommerce, retail media and search marketing. Gordon joins 3Q from Mindshare, where she was Managing Director.
There, she led the company’s Chicago practice and was responsible for launching new agency offerings focused on retail media. Before that, she had spent several years developing and executing digital marketing strategies with iCrossing and iProspect. Throughout her career, Gordon has worked with leading brands, including Coca-Cola, Huggies, Dyson and Sears.
“We couldn’t be happier to welcome David and Diana to our leadership team,” said Sam Huston, CSO of 3Q Digital. “David’s previous experience and past success will serve him well here as he inspires our internal teams in his role as the creative visionary for 3Q.
Additionally, Diana brings a wealth of knowledge of emerging, retailer-owned media platforms and will use that to create a Marketplace and eCommerce practice that is more advanced than any other in the digital marketing industry. Both of them are vital additions as we look to expand our agency’s offerings and drive even more growth for our clients.”
Additionally, Gordon has launched a blog for 3Q focused on eCommerce strategy and best practices. You can read her first entry here, which kicks off a series around the holiday shopping season and covers how brands can best position themselves for success during the most critical retail period of the year.
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