1WorldSync®, the leading provider of omnichannel product content solutions, today announced the acquisition of Swogo, an award-winning e-commerce bundle technology that helps retailers in over 30 countries drive profitable growth. Retailers like Staples, Decathlon, Office Depot, Sephora, and others leverage Swogo’s technology to display the highest converting bundle offers to consumers shopping on their websites.
“There’s a lot to love about Swogo,” said Steve Sivitter, CEO of 1WorldSync, a company backed by global investment firm Battery Ventures. “Firstly, they enable significant upsell and cross-sell revenue to their clients, and we look forward to introducing their capabilities to a wider set of retailers and categories. Secondly, they greatly expand 1WorldSync’s footprint in Europe, with offices in the United Kingdom and Portugal. This acquisition is yet another milestone in 1WorldSync’s strategy to provide our 14,000-plus customers with best-of-breed technology and support via an end-to-end platform for omnichannel commerce.”
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Driving profitable growth and building bigger shopping baskets is a priority for all retailers, yet most struggle to effectively bundle products in a way that is compatible, relevant and personalized. Too often they rely on manual suggestions within their legacy systems, or on what their consumers are frequently buying together. Both approaches lead to incompatible and irrelevant matches. By combining an understanding of the retailer’s product range alongside consumer behavior, Swogo’s technology drives immediate results for its customers, while eliminating manual work for their teams.
“The Swogo team is thrilled to join forces with 1WorldSync,” said Anthony Ng Monica, Founder, and CEO of Swogo. “Our bundling technology can provide immediate margin and sales growth benefits to their vast, growing network of retail customers.”
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