1WorldSync®, a leading provider of product content solutions, today announced that it has expanded its content delivery capabilities to Latin America. 1WorldSync ContentCast® enables brands to manage compelling e-commerce and marketing content through its Inline Content Builder and distribute that content in real-time to thousands of retailers worldwide.
Rich content is content displayed below key product information on an e-commerce page and allows the manufacturer to display a variety of media and marketing information such as 360° photography, animations, videos and feature comparison tables.
“We are excited to bring this solution to the Brazilian and Latin American markets as it significantly enhances the ability of brands and retailers to efficiently deliver rich content to their consumers,” said Wellington Machado, General Manager, Latin America at 1WorldSync.
Also Read: Top Three B2B Marketing Trends to Watch in 2022
“Adding rich content to a product detail page can increase add-to-cart conversion rates by over 32%, underscoring the strong demand from shoppers for increasingly detailed information about branded products,” adds Machado.
GPA is the first retailer in Latin America to enable 1WorldSync’s ContentCast technology on its e-commerce sites, exposing the rich published content of its trading partners.
“One of the best ways to do this is to provide consumers with comprehensive product information as they search for the best products to meet their needs. 1WorldSync’s rich content delivery solution makes this possible,” explains Machado.
For more such updates follow us on Google News TalkCMO News.
