New capabilities enable mission-critical digital information and content that drives ecommerce growth for brands and retailers
1WorldSync™, the leading provider of product content solutions, today announced it has completed its acquisition of CNET Content Solutions (CCS) from Red Ventures. The transaction brings two powerful platforms together under one company to provide brands and retailers with end-to-end product content solutions, from supply chain data to rich content that powers e-commerce.
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“1WorldSync has a long history of leading the industry with trusted data management and syndication capabilities focused primarily on supply chain optimization,” said Steve Sivitter, CEO of 1WorldSync, a company backed by global investment firm Battery Ventures. “The CNET Content Solutions acquisition advances our mission to provide end-to-end product content capabilities and address the rapidly evolving e-commerce content needs of our customers, both on the brand and retail sides of the market. Whether it’s rich media for below-the-fold content from manufacturers, or content management capabilities for retailers, our combined technologies and talents can help with it all.”
The addition of the CCS capabilities adds significant value for current and future 1WorldSync customers. Available immediately, the rich media solution, ContentCast™, enables brands to syndicate compelling ‘below-the-fold’ content to hundreds of retailers and distributors, in coordination with their ‘above-the-fold’ attribution. Further, the CCS managed service provides content creation support for a differentiated brand experience across the retail landscape. Moving forward, the entire CCS suite of content assembly capabilities will be tightly integrated to the 1WorldSync platform, providing retailers greater reach to content that supports their complete assortment.
