Today 1Q leading market research and customer engagement platform, announced Scott Ehlers joined as Chief Product Officer to lead product development, user experience, and quality assurance for the Atlanta-based start-up.

Prior to joining 1Q, Ehlers had a long career as a product management executive for technology platforms. Most recently, he spent five years in increasing levels of responsibility at Cox Automotive, including as Senior Vice President of the Media Solution Group where he drove innovation, acquisition integration, and growth for automotive technology platforms like Kelly Blue Book, Dealer.com, and AutoTrader. Before Cox Automotive, he spent nearly eight years in senior product management positions with Microsoft, rising to Director of Product Management for the US MSN platform, which had more than 100 million monthly visitors.

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“Scott’s wealth of experience building and scaling technology platforms brings insights and leadership to 1Q at a critical time in our growth trajectory,” said Keith Rinzler, CEO and Founder of 1Q. “In his short time since joining 1Q, Scott has already made major contributions to improving user experience, integrating customer perspective into everything we do, and supporting critical technology improvements behind-the-scenes.”

“From an impressive client base to proprietary technologies, 1Q has all the fundamentals needed for explosive growth in the months and years ahead. I’m excited to join the team as 1Q continues to scale,” said Scott Ehlers. “With the improvements, we’re making today to the 1Q platform, we’re providing even better value to customers and continuously improving the user experience.”

Ehlers joins Doug Danowski, 1Q’s Chief Revenue Officer, as the start-up’s most recent hires. Earlier this month, 1Q’s 2020 year-to-date revenue exceeded annual revenue in FY 2019.