1-800 Contacts , Inc., a pioneer in the DTC (direct to consumer) vision service space, today announced the acquisition of Ditto Technologies, Inc., leader global in glasses fitting virtual technology. The Oakland, Calif.-based company works with industry partners to simplify the shopping experiences of consumers around the world through innovative technology offerings.
More than 60 million people a year have benefited from Ditto’s cutting-edge technology, which allows shoppers to realistically try on eyewear and receive insightful frame recommendations, in person or online. Since its founding in 2011, leading e-commerce brands, frame manufacturers, retailers and other eye care professionals have integrated Ditto’s innovative technology to personalize and streamline the frame selection experience.
In recent years, 1-800 Contacts affiliate, Premium Vision, has partnered with corporate clients to offer sourcing, customer service, e-commerce and telemedicine services. In 2019, 1-800 Contacts acquired 6over6 Vision, Ltd., a revolutionary technology company that offers accurate and reliable optical testing using just a computer or smartphone. Ditto will join forces with Premium Vision and 6over6 to create a turnkey B2B offering for other companies in the vision industry.
“Our customers have been asking us for additional technology solutions for years. By combining Premium Vision, 6over6 and Ditto, we can offer an integrated offering of technology and services,” said Kate Doerksen , co-founder of Ditto. “This acquisition helps us bring our vision to life on a larger scale to make eyeglass shopping simple and affordable.”
“Ditto’s goal of making it easy for consumers to discover and buy great eyewear is closely aligned with our mission to simplify vision care,” said Kellen Fowler , senior vice president of strategy and business development at 1-800 Contacts. “We are excited to have Kate and her talented team at Ditto join forces with us in our quest to provide a better path in the field of vision fulfillment.”
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