The customer data management firm, Validity has recently acquired 250ok. With this acquisition, Validity can expand its capabilities in the global ecosystem of email service providers, leveraging 250ok technologies – including deliverability, engagement analytics, and more. The company plans to bring more value to marketers by combing the analytics platform, email solutions, and reach spanning the email service providers globally.
250ok, as a subset of Validity, expects to drive innovation for its users in the email industry. Greg Kraios, Founder and CEO of 250ok, mentioned in a statement, “For these last several years, we have been working hard to stand out in this crowded market by creating the best products for email marketers everywhere.”