The customer data management firm, Validity has recently acquired 250ok. With this acquisition, Validity can expand its capabilities in the global ecosystem of email service providers, leveraging 250ok technologies – including deliverability, engagement analytics, and more. The company plans to bring more value to marketers by combing the analytics platform, email solutions, and reach spanning the email service providers globally.

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250ok, as a subset of Validity, expects to drive innovation for its users in the email industry. Greg Kraios, Founder and CEO of 250ok, mentioned in a statement, “For these last several years, we have been working hard to stand out in this crowded market by creating the best products for email marketers everywhere.”

Source: https://www.martechadvisor.com/news/marketing-automation-2/validity-to-acquire-250ok-expands-its-email-capabilities/

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