YouTube changes its advertising guidelines policy to monetize the videos about the COVID-19.
YouTube will allow creators henceforth to monetize their videos on Coronavirus and COVID-19. The company has recently announced a significant change in its policy concerning the novel disease. Earlier, YouTube’s advertising guidelines barred monetization of the videos that had involved more than a passing mention of COVID-19 – as part of the “sensitive events” policy. This policy is to protect advertisers from being engaged with contents like terrorist acts, armed conflicts, mass shootings, and global health crises like Coronavirus.
YouTube is now changing its policy to allow creators to monetize videos on the same. In essence, Susan Wojcicki, YouTube CEO, confirmed that the company’s decision to restart monetization on the health crisis videos via a Tweet. It reads, “There’s been a lot of discussion around monetization on videos about COVID-19. To better support the sharing of information we’re enabling ads for content on the virus for a limited number of channels, expanding to more soon.” She conveyed that the sensitive events policy has been designed to apply for short-term events of a significant magnitude, similar to natural disasters.
Without allowing the creators’ community to profit from those videos – YouTube was putting a curb on informative videos and human fears about the ongoing pandemic. Besides, the monetization ban could also indicate that news organizations casing the topic responsibly won’t be generating revenue from their video contents. Undoubtedly, the Coronavirus news is one of their primary media coverage areas. Thus the creators of YouTube were downhearted with the decision of demonetization on the related videos. Susan Wojcicki, as reported to have said in a statement, “It’s becoming clear this issue is now an ongoing and important part of everyday conversation…And we want to make sure news organizations and creators can continue producing quality videos in a sustainable way.”
However, she also said that not every video creator will be a fit to monetize their Coronavirus videos. The ads will be enabled on “a limited number of channels,” counting those belonging to news partners and the ones “who accurately self-certify.” In the Self Certification system, the creators use a dashboard to confirm YouTube if their videos comply with the advertiser guidelines of the platform’s automated review. During this time, YouTube will depend on the creators’ input instead of their systems if the creators have a history of accurate self-certifications. Meanwhile, YouTube will depend on the creators’ information instead of its operations, whether they have an account of precise self-certifications.
And to combat any misinformation, YouTube is raising the authoritative sources in the search results and recommendations – showing information panels where videos are flagged. Though there is a vast amount of misinformation floating across various social media like Facebook, Twitter, and more. To tackle the problem, YouTube decided the monetization factor on COVID-19 videos could be a controversial choice as well. It may signal to the creators that the most-searched topic on the internet today could be leveraged for views and fill up pockets!