WHO has recently announced that it is launching a messaging service, in partnership with WhatsApp and Facebook – to spread awareness and keep people safe from the Coronavirus. This is an easy-to-use service that has the potential to reach up to 2 billion people, enabling WHO to provide the latest information directly to the people who need it. Besides, to help government decision-makers, it offers the newest situation reports with numbers in no time.
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This health alert was built in collaboration with Praekelt.Org, using Turn ML technology. It can be accessed through http://bit.ly/who-covid19-whatsapp – which opens a conversation on WhatsApp, and people type “hi” to start the conversation.
Source: https://www.martechadvisor.com/news/social-media-marketing-2/who-partners-with-whatsapp-and-facebook-launches-messaging-service-for-covid19-awareness/
