Coronavirus Misinformation Take On – Facebook Ensures Free Ads to WHO

CMO, Coronavirus, CEO, Healthcare, Facebook, Facebook, Coronavirus, COVID-19, SARS-CoV-2, World Health Organization, WHO, 2019 novel coronavirus, Facebook CEO, Mark Zuckerberg, Coronavirus Misinformation, healthcare, local health authority, health organizations, Facebook-WHO, Twitter, Zukerberg, tech giant, social media, world stock market, financial crisis, fraud ads, misinformation, CDC, UNICEF, epidemic coronavirus, coronavirus impact, free advertisement, Free Ads
Coronavirus Misinformation Take On – Facebook Ensures Free Ads to WHO

While the world stock market is witnessing the worst phase since the 2008 financial crisis, social media sites are being flooded with many fraud ads and misinformation, in the name of ‘cure’ for the Coronavirus. Facebook wheels are already in motion to stop the hoaxes around the world!

Facebook Business Page- How to Leverage and Expand Their Reach for B2B use

Facebook is allowing the World Health Organization (WHO) with free advertisement space – with the issues regarding Coronavirus misinformation. The tech giant has recently confirmed the same as WHO wants to ensure that people are not misguided about the Coronavirus disease (COVID-19), its related risks, and how to react to it.

Mark Zuckerberg, Facebook CEO, mentioned in his post, “We’re focused on making sure everyone can access credible and accurate information. This is critical in an emergency, but it’s especially important when there are precautions you can take to reduce the risk of infection. We’re giving the WHO as many free ads as they need for their Coronavirus response along with other in-kind support. We’ll also give support and millions more in ad credits to other organizations too and we’ll be working closely with global health experts to provide additional help if needed.”

Facebook is working with other national ministries of health and organizations like CDC and UNICEF – to help people get out accurate and timely information on the COVID-19. If Facebook users search for information on Coronavirus on the platform, they would see a pop-up that will direct to the WHO or other or local health authority for the latest information. The tech giant ensured that it would take out the false claims and conspiracy theories – flagged by leading health organizations globally to support combat misinformation about the Coronavirus.  Zuckerberg also mentioned, “There’s more we can do to help people feel less isolated and help one another, and we’re working on some ideas we’ll share in the next few weeks, but for now the focus is on slowing the spread of the outbreak itself.”

Facebook Messenger Helping Retail Marketers Catch up for the Lost Sales

To add to this, Twitter also announced shortly after that it would ban inappropriate advertisements from using the Coronavirus outbreak to its users.  In February, Facebook had announced that it would remove advertisements for products claiming prevention or cures for the coronavirus outbreak. It also pledged about banning ads that create any sense of urgency circling the situation. In the words of Facebook CEO, “It’s important that everyone has a place to share their experiences and talk about the outbreak, but as our community standards make clear, it’s not okay to share something that puts people in danger.”