Why Marketers Should Employ Push Notifications to Boost Customer Engagement

    Why Marketers Should Employ Push Notifications to Boost Customer

    Customer engagement on the internet does not happen overnight; it takes time and effort. In the digital industry, there are many website engagement technologies that assist monitor consumer engagement using established engagement KPI criteria. Re-engagement is the key to making an even bigger effect, and push notifications are the method to achieve it.

    Marketers struggle for customers’ attention all the time in a world where they are continually bombarded with commercials, and customers are well aware of their strategies. So, how can marketers and company owners come up with campaigns that stand out from the crowd and keep people interested? Push notifications are the answer.

    According to Push Notifications & Mobile Engagement: 2021 Benchmarks by Airship, push notifications are vital for an app marketing strategy, with 81% of Android users and 51.2% of iOS users opting to keep them enabled on their devices.

    Reasons why marketers should use push notifications:

    Growth in lead conversion rates

    A greater lead conversion rate indicates that the firm is growing and that the conversion strategy is working. Visitors should complete the activity, whether it is filling out a form or buying, downloading, or reading the content on the site. The conversion rate is determined by the level of motivation that marketers present to visitors in order for them to finish the desired activity. While there is no such thing as a 100% conversion rate, marketers will have greater conversion rates.

    Also Read: How IoT is Revolutionizing the B2B Marketing Space

    There is no mysterious technique to boost the conversion rate using push notifications. But, as with any other marketing strategy, they may ‘ask the user to convert.’ User involvement with push notifications is straightforward, clear, and strong, with no distractions. The conversion rate for push notifications is high since people who sign up for the service are willingly interested in the company.

    Simple to retarget and re-engage consumers

    Let’s say a marketer likes to remind a customer about an abandoned shopping cart. Since emails get buried in the daily barrage of promotional communications, clients are considerably more likely to notice a push notification. In the last six months, 79% of customers completed an online purchase straight from their mobile device, and mobile push notifications are a terrific method to encourage them to do so with the business.

    Communication in real-time

    Push notifications allow for real-time communication and quick notice of a user. A web push notification will immediately communicate the company’s message to clients about the most recent developments.

    Content publishing websites and news portals are in great demand for news distribution in the online era. Web push alerts can be of great assistance. When breaking news occurs, web push notifications can convey information immediately to the user’s screen, even if the user is not on the website/app.

    Also Read: How Integrating CRM and ERP Can Benefit Businesses

    Keep track of user behavior

    This tool allows advertisers to track and analyze user activity. The push notification feature facilitates the distribution of receipts, open hours, and open rates, among other things. Marketers may even build campaigns to remain in touch with users after studying their behavior. As a result, this trait is one of the most effective in establishing customer relationships.

    Opt-in rates have risen

    It’s easy to send push alerts, and opt-in makes it even easier for users to re-engage. The push notification opt-in triggers pop-ups seeking permission to get push alerts when a person visits the websites. This notification tool is essential for firms that want to develop quickly.

    It’s a good idea to understand how website owners might employ push notifications to boost user engagement. Along with this, it would also help to understand frequent mistakes and how to prevent them, for great performance.

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    Umme sutarwala
    Umme Sutarwala is a Global News Correspondent with OnDot Media. She is a media graduate with 2+ years of experience in content creation and management. Previously, she has worked with MNCs in the E-commerce and Finance domain