Why is the Podcast Medium a Game-Changer in the Midst of a Pandemic?

    Why is the Podcast Medium a Game-Changer in the Midst of a-01

    Podcasting is expanding at breakneck speed. During the pandemic, it overcame the odds by increasing listening hours and expanding its reach with a variety of titles.

    This is the golden age of podcasting. Podcasting’s already phenomenal growth rate will further accelerate as a consequence of widespread new technology use, greater media consumption, and marketers trying to make better bets with their spending as a result of COVID-19. Despite the global pandemic, podcast creators, listeners, advertisers, and businesses are turning to podcasts to address new problems and they are not going to turn back.

    According to Podcast Insights, in 2020, an average of 155 million Americans identified as podcast listeners. This represents a 26% increase over 2019 and a 76% increase over 2018. Podcast listenership increased on a monthly and weekly basis, with 37% of Americans listening to podcasts in the past month and 24 percent listening to podcasts in the last week (Podcast Insights).

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    Here are some of the reasons why the podcast industry has prospered in the face of the pandemic.

    On-demand audio entertainment gives the utmost flexibility

    The length and frequency of podcast episodes vary, but they are always accessible for listening anytime a listener desires. With the pandemic, everyone’s routines are more diverse than ever. The ability to listen to podcasts whenever it is convenient is quite appealing, and the fact that the programs are audio rather than visual allows customers to multitask at home while listening is also appealing.

    Podcasts with recognizable voices and hosts can also provide comfort and escape for listeners who are anxious and confused throughout the pandemic. Listening times were greater during commutes and daylight hours prior to the pandemic, but they have since evened out during the week.

    Creating a podcast is simple

    Businesses witnessed a significant surge in the number of podcasts published during the outbreak. There are currently about 2.4 million podcasts available. According to industry analysts, the increase in podcast creation was attributable to the number of people at home who had the leisure to do so. Podcasts are simple to produce since the technical requirements are minimal: hosts simply need a microphone, a computer with internet connectivity, and a quiet recording place.

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    Excellent targeting skills

    In today’s environment, adopting some traditional marketing channels isn’t always a good idea. Advertisers are looking for marketing choices that will still target the correct demographics in a much more intimate manner while offering them the highest return on their investment, just as podcasters are. Podcasts are a big part of it for a lot of companies.

    For many customers, listening to podcasts seems like a one-on-one encounter. This genuine connection that a podcast has with its listeners can aid in the delivery of a brand message to captive customers. This allows companies to reach out to their target audiences while they are actively engaged in and linked to the content being offered. Since bigger podcasts know their listeners’ exact demographics, it’s simple for them to zero in on who they are trying to reach and increase their frequency directly to those people.

    There have not been many silver linings in terms of marketing and promotion throughout the pandemic so far, but one of them has been the broad acceptance and popularity of podcasting.

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