There is no doubt that 2020 will be remembered as a pivotal time in history, but how it will affect the future remains to be seen. Businesses are observing the continuation and acceleration of numerous trends in digital marketing. Marketing experts feel that the current situation’s digital transformation boost offers the most significant opportunity, indicating what the future may look like.
Which trends are reshaping the marketing industry? This question is no less relevant in 2021, especially given that the pace of digitalization in several areas has accelerated as a result of COVID-19. Marketers are increasingly shifting their attention to online marketing. Many marketers expect to place a larger emphasis on communication platforms, online lead generation, and marketing automation in the future, and they anticipate that virtual events will continue to augment traditional trade fairs and events for a long time.
Nowadays, no marketer can afford to ignore digital technologies. This has an impact on sales, customer, and event communications, as well as the growth of technology such as augmented reality, artificial intelligence, and digital signage. Simultaneously, consumer demographics, media consumption, and purchase behavior are shifting, providing new opportunities to shape digital marketing in the near and distant future.
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A diverse and expanding industry
It is widely assumed that digitization has turned everyone into a marketing expert, and everybody who has ordered a product online understands how e-commerce works. However, it is not that simple because the marketing landscape is becoming more complex and specialized.
As a result of the growing number of solutions available, it seems that digital marketing is becoming increasingly affordable. While this is generally true, experts are also aware that, while targeting and marketing automation solutions, as well as AR/VR apps or 3D environments, are becoming more user friendly, the latter, in particular, demand fairly significant resource expenditure. This is a dilemma in an era of cost-cutting marketing budgets. In 2021, businesses aim to increase their spending in digital channels, particularly search engines, social media, audio/video platforms, and editorial websites.
Isn’t AI in charge of that?
It is difficult to predict the future at this point, but the use of AI for marketing applications is likely to become more common if financial and legal issues are resolved. Marketing automation is one of the applications, and its benefits range from automated content production to tailored ads and 24-hour shopping. Experts also anticipate that most customer service processes will be handled by chatbots in the near future.
It is often assumed that artificial intelligence reduces the need for human intervention, yet this is not the case. A successful marketing automation idea relies on competent specialists who understand and utilize all digital touch points in the client journey. One of the key reasons why businesses are hesitant to engage in AI technology is a dearth of trained AI tech resources.
Personalized experiences
There are numerous opportunities to connect the physical and digital worlds. AR marketing tools are also becoming more popular. They display live information or 3D maps to smartphone users to assist them in navigating the local businesses.
Businesses will be able to project products in front of their customers’ eyes using AR goggles and lenses in the future. When Nano robotics and computer-brain interface are added to the equation, these visionary ideas take on an entirely new level.
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The future is in epic marketing
Despite the fact that the COVID-19 pandemic prompted a shift toward digital platforms, organizations still face the difficulty of properly managing the ever-increasing volume of data and content. Marketing specialists are the ones who must analyze and utilize this information density.
It is also increasingly difficult to distinguish products, brands, and companies in a sea of information, thus marketing campaigns must be even more stunning to capture the attention of the target audience.
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