Companies will need to take a smarter approach with their video content strategies, in the way it is stored, managed, and more importantly, distributed.

The latest survey from HubSpot revealed that more than 50% of consumers want to see videos from brands. They prefer videos over other traditional marketing channels, including images, posts, and blogs, among others.

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As per a report from Smart Insights, 83% of marketers believe video is becoming increasingly important. Companies, irrespective of their size and types, need to implement video into all aspects of their marketing strategy considering the evolving video trend, to increase brand loyalty and ROI. Once brands and marketers create engaging videos, the teams should come up with ways to maintain control of their content. Marketing teams need to make sure where the content is stored and who gets to access it. 

Maintaining control of external video content is even more challenging especially on larger streaming platforms, such as YouTube. They come with minimal guidance, leaving marketers to figure out how to successfully showcase videos and monitor engagement. On the other hand, smaller platforms can easily tackle internal and external control issues, and businesses should use them to house, manage and distribute their video content. This allows marketers to maintain the power of their content, monitor who sees it, where it goes, and its success.

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Storing video in a central platform will make it accessible and available for re-purposing. A more significant ROI along with brand loyalty can be achieved by reusing the content to create more impressions on a published video.