Marketing automation technologies and strategies are constantly evolving, setting new trends. Brands that embrace innovations and recent trends stay ahead of the curve.
According to the report, 89 Essential Marketing Automation Statistics For 2024 by Demand Sage:
Moreover, the report says that marketing automation has generated an ROI of USD 5.44 for every dollar spent, which has caught the attention of 84% of marketers. These ROI numbers have encouraged marketers to invest in marketing automation to achieve their top priorities.
Here are the top trends companies can follow in 2024 to increase their ROI.
Marketing Automation Trends in 2024
Data Transfers
Marketing heavily relies on data, which is crucial for evaluating customer base and campaign success, enabling you to improve your strategies continually. However, transferring data between various tools can be time-consuming and effort-intensive, prone to human error if done manually. As a result, more and more marketers are automating this process to save time and avoid mistakes.
The trend of automating data transfer has been around for a while, and it is still going strong in 2024, with an increasing number of marketers realizing its benefits every year. Automating data transfer not only saves time but also minimizes errors.
Full-funnel Omnichannel Marketing
Customers can interact with your brand through various channels such as paid ads, social media, web content, and many more. It is common for customers to engage with your brand at different stages of the marketing funnel.
Although this diversity provides marketers with an excellent opportunity to expand their reach, it also poses a challenge. Regardless of how many channels customers use to connect with your brand, they still expect a unified experience. That’s why omnichannel marketing is one of the most significant automation trends in marketing and is likely to continue in 2024.
Omnichannel marketing aims to have a seamless experience across multiple marketing channels and stages of the funnel. However, this process can be intricate, so automation is vital to successfully implementing it.
You can effectively manage your sales pipelines and automate customer interactions by leveraging automated platforms. They allow firms to develop a successful marketing campaign set that spans multiple channels and funnel stages.
Generative AI
It’s no surprise, generative AI is one of the most significant marketing automation trends in 2024. Since their launch in late 2022, tools like ChatGPT and DALL-E have significantly impacted the market, and more and more businesses are finding ways to use them for marketing purposes.
According to the report Generative AI – Worldwide by Statista, the generative AI market is projected to reach USD 66.62 billion in 2024. The market is expected to grow at a CAGR of 20.80% from 2024–2030, reaching a market volume of USD 207 billion by 2030.
The new generative AI trend in marketing automation involves using creating unique and personalized customer content. This saves resources and time and improves the overall customer experience.
Generative AI tools as a part of in marketing automation platforms will continue to evolve and become more sophisticated in the coming years. By 2024, generative AI could create even more complex and personalized content, such as virtual reality experiences and interactive chatbots.
Additionally, AI-powered analytics tools may be integrated with marketing automation software to provide real-time insights and recommendations for improving customer engagement and conversion rates. Ultimately, the are endless possibilities, and it will be interesting to see how generative AI continues to transform the marketing industry in the coming years.
Chatbots
While chatbots have been around for a few years now, by 2024, they will play an expanded role and become an indispensable part of marketing automation.
According to the report, The AI-Driven: Will Machines Rule Digital Marketing in 2024?, by echovME, by 2024, the chatbot market is projected to reach USD 994 million.
Driven by GenAI and NLP, they will provide personalized recommendations based on a user’s preferences and previous purchases.
Chatbots will be used more for lead generation in 2024. They will gather contact information from website visitors and assess leads. Chatbots will also guide potential customers through the sales funnel with relevant questions and customized suggestions.
With evolving AI capabilities, chatbots will become even more sophisticated and advanced. Chatbots will provide businesses with even more excellent opportunities to connect with their customers
Predictive AI
We have previously discussed generative AI, which helps create text and images. However, predictive AI is expected to be a top marketing automation trend in 2024.
According to the global predictive AI market report by market.us, the global Predictive AI Market value is expected to total USD 18.2 billion in 2024.
Predictive analytics will help businesses anticipate customer needs and behaviours, leading to more proactive marketing efforts.
Predictive AI will enhance dynamic content capabilities. For example, AI-driven personalization can create custom website experiences for each visitor by analyzing real-time data and customer behavior.
Predictive AI examines your marketing data and, as the name implies, predicts future outcomes. By detecting and analysing patterns in previous years and quarters, it can provide estimates of what might occur in the future
With predictive AI tools, businesses will plan better marketing strategies for the coming months and years in 2024 and beyond.
Summing Up
The marketing technology world constantly evolves, making it challenging to keep up with the latest trends. One of the most significant developments in recent years has been the emergence of marketing automation that automates various routine marketing tasks.
Undoubtedly, these tools have proven to be a valuable asset for businesses. However, it’s worth noting that the way you use these tools is subject to change over time. New marketing automation trends emerge every year, giving companies fresh opportunities to enhance their marketing efforts and stay ahead of the competition.
To increase the effectiveness of marketing campaigns, it’s important to keep up with the marketing automation trends. By incorporating these trend forecasts into your strategy, you can optimize the marketing automation efforts and achieve outstanding results in 2024. So, use these emerging trends and stay ahead of the curve.
