Customers coming on e-commerce websites are not ready to buy – yet. At
present, they are simply comparing, browsing options and – most important – looking for differentiators.
Most of the e-Commerce sites offer more or less similar features, so it’s the personalized
differentiators that make the difference. And that’s precisely where content marketing has a significant role to play.
Online searches favor content that is personalized and have been specially tailored for the
customer. The trick to creating such content is to put oneself in the shoes of the visitors.
Then it becomes easy to understand what content can create the maximum impact. Below
are the top 5 tips to ensure the right content marketing for e-commerce websites:
1. Sharing Knowledge
The generosity of spirit is hugely attractive to online browsers as it makes a welcome change to being ‘sold at.’ Sharing knowledge or good to know information can make the consumers want to ‘payback’ by recommending the website or advertising it to acquaintances.
2. Share Business Specialities
What kind of shops do customers look for in a new town? The independents, the quirky, the
different ones with a relevant story to tell grab most eyeballs. The online shopping
experience always needs a sprinkle of personalization. It is recommended to develop
content weaving stories that could confirm visitors about the existence and genuineness of
the business. The right content develops customer trust and retention.
3. What Do Businesses Look Like?
E-Commerce sites are 2-dimensional until images start showing. Visitors are assailed by glitz from each corner of the website, so the way businesses maintain their brand image is of paramount importance.
4. Good Ideas Also Fall Under Content
An e-commerce site needs to anticipate visitor needs and suggest an improvement or upgrade ideas to ensure the right content fo the website. The market is changing every day; firms need to keep up with the pace of this change.
5. Answer Visitors Questions
Getting to know the questions that visitors have, and thoughtfully responding to them in a
regular blog spot, is the goldmine for any e-Commerce site. Sites like- Answer the Public are a treasure trove when it comes to understanding customer expectations. Often it’s the most straightforward questions that no-one’s thought to address, that can set the website apart from the competition.
If firms are looking for ways to convert more leads, marketers should start by thinking who
those leads are, why they’re visiting the e-commerce site, and how firms can make each visit by visitors worth remembering!