Digital marketing is becoming increasingly crucial to business operations. Today, it has allowed threat actors to become more cognizant of the worth of a company’s virtual assets – increasing the risk of cyber-attacks.
A robust strategy is crucial for businesses to be successful in digital marketing, but, with the rise in cyber-attacks, having a strategy for web security has become a top priority. Neglecting this issue might put both organizations and their customers at risk.
When it comes to security, all digital marketing teams should be proactive. Let’s look at the top three reasons why digital marketers should be on the lookout for cyber threats. What are the most effective methods for avoiding expensive and time-consuming cybersecurity errors?
Customer data is both valuable and hazardous
It’s easy to lose sight of the amount of data required for day-to-day operations as a marketer. Although some may think the information is redundant, customer-related data can be extremely valuable to the organization.
When it comes to protecting client data, it’s important to keep in mind how much data businesses have. Since marketing is typically a data-driven endeavor, it would seem reasonable to save as much data as possible. However, decreasing the amount of data stored is a much safer alternative.
Furthermore, it’s critical to do security checks. The usage of outdated software poses a significant danger. When vulnerabilities are discovered, software developers build new patches to address them. It can be costly to stay up to date, but marketers need to remain secure. Moreover, CMOs should ensure that the client database is only accessible to a few members of the team. Otherwise, there’s a chance that ex-employees may try to cash in on data access in the future.
It’s possible that the copy is plagiarized
Competitors and content sellers are putting content shared online at risk. If a company has spent time and money on copies and photos, this is not ideal. It’s critical to be aware of these plagiarism attempts.
The risk associated is more especially when employing Software as a Service (SaaS) marketing as it necessitates a greater amount of content generation than other marketing strategies.
For a software-based service, customers pay a monthly membership price; hence, the marketing for SaaS is likely to rely on gaining trust of potential customers. It could entail a lot of informative content to entice them. In this scenario, increasing the amount of publicly available content can be a good idea. However, it can make businesses a more attractive target for content scrapers.
The strategy is jeopardized when content is shared with colleagues for editing and rewrites. Attackers can take advantage of insecure communication methods like chat software.
There’s a chance the brand will be harmed
As per Cisco’s 2020 Annual Internet Report, the number of DDoS attacks is expected to rise to 15.4 million by 2023. A data breach that compromises security is likely to have a substantial impact on consumer perception. DDoS (Distributed Denial of Service) attacks, for example, use software to bring a website down. These instances can increase the chances of a company’s expertise to be questioned by potential clients.
Also, the exhilaration of ruining brands motivates social media hackers – they can quickly broadcast fiery or vulgar messaging that is inconsistent with the company’s image. They could also be motivated by other factors, such as advertising their own services or spreading false information. This can tarnish the company’s reputation, making potential customers reconsider their relationship with the brand.
There are a few things businesses can do to lower their risk
The most effective approach to mitigate cybersecurity risks is to educate employees about the threats. Training or an informal check-in, such as a standing meeting or other remote team management strategies, can be put in place.
When it comes to digital marketing, there will always be a risk. This is owing to the fact that it is implicitly a data-driven endeavour. However, as previously stated, there are numerous effective methods for lowering this risk and reducing the likelihood of security breaches and poor marketing decisions.
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