AR and AI will soon be the go-to technologies for better experiences, but only if they provide secure applications, studies say
Social media has made the whole paradigm of marketing and communications reach a different level. Competition is only expected to grow in 2019 as social media gains greater traction with all target groups – as the new generation of purchasers moves lock-stock-and-barrel to digital life.
2019 should see better, smarter technology tools that will deliver much better experiences and marketing solutions, and some of them reaching beyond expectations. Some of them could be:
With Google and Apple showing the new AR demos on their devices, AR is all set to be the winner of the marketing game of 2019. For business applications, AR mobile technology will extend its functionality. Some examples include holographic presentations and interactive seminars. VR and AR technologies are no more deemed to be just for high-end gaming apps. In 2019, the use of apps powered by AR is expanding in consumer as well as enterprise space.
Developers have to cater to the demand of providing more immersive, 360° experiences, and innovative technologies and to drive up engagement levels that incorporate AR modules in their apps. By 2022, the global mobile AR market is forecasted to reach $80 billion. By the next year, the total count of AR/VR based apps will go beyond 5 billion.
As AI is enhancing the efficiency of voice commands and increasing usage of predictive decisions, it improves efficiency for marketers on mobile platforms. Tech including Facebook’s analytics tool ‘pixel’ allows marketers to push products and services directly into the newsfeed.
It is expected that mobile apps that have built-in AI support will become more mainstream in 2019. Currently, 4 out of ten business houses are using AI and ML to deliver optimized customer services that include AI-based chat supporting shopping apps to guide buyers and help them complete transactions. Chatbots are becoming a significant factor in the rising influence of AI in mobiles. Data suggests that a chatbot application can generate yearly savings of up to $7.5 billion for businesses.
Increase in cybercrime demands businesses to prioritize the protection of consumer data. Ransomware attacks are growing by 350% annually; this is forcing governments to step in to assist businesses. 2019 is expected to be a year of negative mobile app development since currently, 75% of mobile apps cannot pass necessary security tests. An HP study states that 70.6% of apps can allow access to external storage. At this rate, hackers will tend to continue to exploit security gaps in mobile apps.
In the next year, extra attention will be paid to creating built-in security features in apps, where the primary technology providing safety and protecting user information will be Blockchain encryption. Also beefing up on online security using Blockchain and creating conducive conditions for customers to trust and interact, is what can work in 2019.
Since businesses are expected to be proactive and not reactive, upgrading to these trends can help enterprises stay up to the mark.