Branding and public relations have become near cousins in modern marketing, as opposed to the distant familial ties they historically represented. Old-school marketing strategies were further challenged by the addition of hybrid and remote work models. Employees’ work lives increasingly resemble those of entrepreneurs. In the world of remote work, resiliency is now more important than ever.
Marketers and customers have both learned how crucial it is for organizations to pay attention to global trends. The world isn’t as huge as it appears, and individuals aren’t as diverse as they appear. These concepts are becoming global values, and global teams will determine the digital marketing landscape in the future.
Here are a few reasons why hybrid work is one of the major drivers in the future of the digital marketing landscape.
The lines are blurring
According to a 2021 McKinsey survey, “What executives are saying about the future of hybrid work”, nine out of ten companies believe the future of work will be hybrid. In-house conference rooms are no longer crowded, multi-departmental meetings are no longer common, and extensive face-to-face marketing planning sessions are no longer the norm. While many businesses have committed to a future of hybrid and remote work, a few are eager to get their employees back into the office.
Global talent that is easily accessible boosts marketing strategy
Large organizations have long had access to global talent and the ability to form worldwide teams. Prior to the pandemic, smaller firms were less likely to utilize this strategy. While in-person work environments have advantages, they also have drawbacks. In-person teams with members who live in the same general geographic area can have little experience with people from other places.
Marketers gain insight into human behavior through observing people from various groups and backgrounds. When they interact with genuine people on a regular basis, they gain the emotional insight that modern technology, data, and AI lack.
Marketing teams can benefit from reduced campaign turnaround times thanks to hybrid work
Working from the same location, in-house marketing teams usually work the same hours. Hybrid work teams that can extend the workday by utilizing employees from various locations may be able to considerably reduce project turnaround time. This allows the team to work on new projects more quickly and achieve great results. In order to stay connected and coherent, teams need to work together outside of normal business hours, such as evenings and weekends, to accommodate different time zones. To make this work, companies should provide flexible schedules.
Flexibility allows businesses to be more creative
Marketing best practices necessitate constant testing in order to make well-informed decisions and analyze risks. Employees benefit from flexible schedules because they have a better work-life balance. Hybrid teams can help marketers find more time to think and improve their creative process, resulting in better results and fewer risks.
The future of marketing in a post-pandemic world looks different than it did a year ago
Marketers will need to reevaluate their strategies even more frequently as the world tries to figure out what “return to normal life” actually means. Data-driven decisions are critical in the marketing business. Marketing teams are comparing this year’s results to last year’s and estimating next year’s results. Over the last year, consumer stability has been highly impacted, making it more difficult to forecast market results this year.
Consumer behavior will revert to a more stable state, making data-driven decisions easier to make. Meanwhile, businesses should avoid using last year’s data as a benchmark. Some organizations failed, while others prospered, but none of them remained steady. A crucial lesson that consumers, brands and marketers alike have learned is that they need to pay attention to global trends as it will play a big role in shaping the future of digital marketing.
For more such updates follow us on Google News TalkCMO News.