The Evolving Role of CMOs in Today’s Digital Transformation Landscape

The power of the Chief Marketing Officer (CMO) and marketing executives to grasp the proper balance of technology and business skills is critical to the success of marketing’s DX initiatives.

In multiple ways, marketing may lead or play a crucial part in an organization’s digital transformation. Marketers are particularly positioned to boost DX because of their experience working with consumer data.

One thing that hasn’t altered is that the CMO’s job is to help the company expand. But, in recent years, it’s become more challenging, thanks in part to the emergence of digital technology and the concomitant rise in significance of digital heads in organizations.

CMOs are expected to be flag-wavers-in-chief for the brand, consumer boosters, and advocates of business culture, as well as growth, by their boards. On the other hand, according to a Deloitte study, just 26% of CMOs attend board meetings on a regular basis.

Also Read: Technology Plays a Crucial Part in the Transformation of CMO’s Role

The CMO’s role is changing

It’s one of the most challenging positions in the C-suite, albeit they are all facing significant challenges these days. When individuals used to ponder about the CMO role, they probably thought of it as having a more balanced focus. It was a communications position within the corporation that also dealt with marketing. It’s a lot more about technology than it is about communication.

The more the balancing of communications and marketing takes place in the digital environment, and uses technology at the kernel of its architecture, from ad tech to platforms and collaborations, the more that marketing guru has to be proficient in digital and technology.

CMOs must create and redesign organizational competencies like change management, innovation management, strategy, culture, digital experiences, and customer journey charting to expedite digital transformation and achieve revenue growth. In order to enable ongoing innovation and drive successful change throughout the business, the culture must be reshaped to be customer-centric.

Also Read: Metaverse and the Future of Customer Experience

Promoting digital transformation across the organization

If any generation of marketers enters the industry today and believes that “it’s all about learning,” keep in mind that basics are really crucial. It’s vital that the principles remain intact. The sweet spot is the link to folks who are thinking in fresh, inventive, and entrepreneurial ways.

Going beyond information learning to doing and activating around it requires a continually interesting mind, a drive to be on the cutting edge, and a willingness to engage with digital tools. Furthermore, having a more interpretative mind enables marketers to actually design the proper application, as not everything will be relevant. There will be numerous things out there that marketers will continually hear about that may or may not be the things that will advance and evolve their company.

Knowing the difference and placing those bets at the C-level is critical, especially as a CMO, since they are pulling the entire team through on the journey. So that’s one of the reasons why having individuals on the bleeding edge of technology to have a feel of what’s coming down the tracks is always beneficial.

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