Video marketing has grown in popularity and effectiveness as a strategy for attracting customers and increasing sales. Several advantages of video promotion in social marketing have been highlighted by businesses and content marketers. Video marketing has proven to be a powerful tool for increasing customer engagement.
According to Statista’s report “Global Number of Digital Video Viewers 2019 – 2023”, marketers and organizations are embracing video content as a viable promotional tool, with the number of digital video viewers predicted to reach 3.48 billion in 2023.
Moreover, as per Wyzowl’s Video Marketing Statistics 2022, 85 percent of companies utilize video marketing as a strategy, and 92 percent of marketers think it is a crucial element of their business.
Video marketing is rapidly evolving as a result of its popularity. Video content is often used to promote products and increase engagement on popular social media platforms. A poor video marketing strategy on social media, however, can be disastrous for businesses. Customers may perceive the brand as untrustworthy, prompting them to seek out competitors.
Here are some insights into why video marketing for social media is so crucial for companies to boost growth.
More Exposure with Video
When a customer accesses any social media platform, the chances of seeing video content within the first few seconds are extremely high. Video content performs best with most algorithms since it captures the attention of consumers for longer. The new features on social media platforms are being enhanced to encourage video adoption.
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Increased Popularity Across Every Channel
Customers today are more interested in watching video content from the businesses they care about. Video is now prevalent on every social media network, from Instagram to LinkedIn. Consumers’ time spent watching online videos has dramatically increased in recent years.
Optimizing search results
The data, including the videos, should be search engine optimized. Because social media platforms are increasingly becoming search engines, the content must be relevant. But how can marketers know if their content is at the top of the trending list?
For the video to be found in searches, it should have persuasive headlines and descriptions, which should be supplemented with relevant keywords. Twitter, for example, provides detailed analytics for each hashtag, making it a perfect starting point for search optimization. Hence, adding tags can improve search results.
Increased Return on Investment
Businesses can utilize video marketing to increase sales and brand awareness, as well as to keep current consumers informed and reach out to potential customers. The platforms can be used to post social media videos and adverts on YouTube, Instagram, and Facebook. Because of its ability to explain everything in a format that customers want, video marketing is employed as a marketing tool.
Impact of Video on Purchasing Decisions
Customers are not only kept engaged by videos, but they also play an important role in their decision-making. Customers are increasingly purchasing software or apps after watching a brand’s video on social media.
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Additionally, because of their engaging content, videos boost the likelihood of higher information retention. As a result, video advertising is an excellent way to move customers from brand discovery to a product purchase.
The power of video marketing can be seen throughout the buyer’s journey, as most customers use videos to learn more about a product or service. Videos motivate internet users by serving as a buying tool, providing them with additional information and the confidence to make purchases.
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