CMOs should serve as a bridge between marketing and technology to establish relationships with customers and gain success for their companies.
Marketing is experiencing a renaissance. Most companies and enterprises were compelled to change their consumer communication techniques as a result of the worldwide pandemic, and CMOs and their marketing departments were put to the test. To negotiate the new normal, successful organizations were able to pivot fast and adapt delivery models, communication strategies, and brand experiences.
The position of the CMO is undergoing significant change, particularly as the market pushes for a digital-first approach. The work of the CMO is demanding to begin with, but it has become even more onerous over the last year. CMOs, on average, hold the briefest term of any C-suite member. Companies all across the globe are grappling with rising consumer demands, shrinking resources, and shifting customer priorities and the CMO will be held accountable for how successfully their firm handles these constraints.
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It all starts with a willingness to embrace technology
What should marketers be focusing on now that businesses are a few months into 2022? What technology will improve or alter in the future? Even before the pandemic, the most astute marketers recognized the importance of social and digital technologies in keeping up with their consumers and ecosystems.
Colleagues who sought to fight the effects of digital transformation rapidly discovered that they were losing the war. Seamless integration, tech-enabled cross-channel marketing strategies may dramatically produce excellent experiences by leveraging the potential of technology and becoming more articulate in “digital.”
The collaboration between the CMO and the CIO
Today’s marketing team has access to more technology now than ever, and the number of creative digital solutions is always growing. While CMOs often learn how to utilize the tech tools they require fast, they are still marketing professionals, not technologists. They recognize the value of having an expert on hand to assist them sort through the intricacies of the alternatives accessible to them. That is why many CMOs are attempting to establish communication channels with CIOs and, ultimately, to make connections with CIOs so that they can collaborate on technology, marketing, and how the two intersect in their particular firm.
Also Read: Effective Data-Driven Marketing with Customer Data Platforms
CMOs today have a plethora of tech solutions to choose from, making it challenging to evaluate which tool is the best match. Marketers may be professionals in advertising, but that doesn’t mean they are impervious to its consequences. CMOs use CIOs’ expertise to cut through the marketing hype and get to the core of what a tool can and can’t achieve, as well as whether or not adopting the technology makes sense for the company and its objectives.
When it comes to technology, CIOs are known for their strict discipline. They are used to being assured that the latest technological gadget will revolutionize their industry. They know how to do the required investigation to find out the truth about what is being offered. When it comes to making technological decisions, the knowledge they provide CMOs is vital.
The game has changed due to technological advancements
Enterprises are at a crossroads. Cloud computing, the Internet of Things (IoT), and mobile solutions are ready to have a significant influence on their companies and bring a slew of new opportunities, according to CMOs.
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