Companies having trouble keeping up with the rapid growth of digital content should consider investing in digital asset management (DAM) to streamline projects and improve connectivity.
Cloud-based DAM systems are designed to simplify the organization of digital assets by storing them in a single location, making it easy to access data anytime and wherever it is required. For organizations looking to incorporate a new DAM structure to help simplify and streamline projects, here are three main areas to focus on:
Strategies for Effective Digital Asset Management
Getting ready for Digital Asset Management
The first step in building an effective DAM is to consider the needs and expectations of those in the business. When deciding on the correct model of management structure, it is critical to take into account the company’s use of digital assets and workflow specifications. The people who use DAM software are crucial to the project’s progress – a DAM is only as good as the people using it.
Since DAM is still a new idea, it’s important to answer any questions people might have right away. If key individuals do not use the device when it goes online, a few others may decide not to as well. The majority of the concerns that users have about the software can be addressed by demonstrating the program’s capabilities.
Read an Exclusive Interview: How Brands Can Leverage DAM to Increase RoI
Building a team
Bringing together members from various departments within the organization will help DAM projects succeed. It’s worth noting that some divisions, such as design, photography, and marketing, are often more receptive to modern software than others, such as sales and accounting.
The framework is simple to set up, but it’s worth drawing on the team’s experience early on to help decide the project’s technological criteria, such as expandability, security, scalability, and integration with other business resources.
The next move is to delegate responsibility for various facets of the project. This involves determining who may be able to make system modifications, who will provide technical assistance, and who will act as a point of contact. Assigning areas of responsibility will increase the team’s contribution to implementing the digital asset management scheme while also reducing the individual in charge’s workload.
From idea to successful implementation
It’s time to build a robust management framework process once the digital asset management team has been developed and a trustworthy analyst has been brought on board. Check with the analyst to plan out workflows and business procedures and see how the software can help the enterprise the most. The structuring method includes optimization as a key component. All users should be able to access the cloud solution with ease, and the delivery should be consistent.
Future preparation is an integral part of an effective DAM implementation. DAM systems content can expand dramatically over time, so it’s important to make sure it can accommodate the increased workload, new customers, and seamless integration with other applications.
Getting buy-in from the company’s management is also key to the DAM system’s sustainability, as it allows others to take the project seriously. The systems manager should be a decision-maker who can justify the system’s advantages to other workers.