CMO should prioritize upskilling to adapt to the latest trends and make strategic actions in their marketing operations to succeed in 2023 and beyond.
CMO (chief marketing officer), to be successful in 2023, needs to have a strong combination of skillsets, professional experience, and qualifications. However, with the increasing competition in the industry, it has become challenging for organizations to stand out from the competition.
Modern enterprises need CMOs with creativity, strategy, and financial awareness skills. Chief marketing officers today, along with communication, organizational, and problem-solving skills, also need a data-driven approach to thrive in a competitive market. Additionally, marketing leaders need to understand better omnichannel marketing that fits the organization’s needs.
Top 6 Skills Chief Marketing Officers Need
Let’s look at the skills that CMOs need in 2023:
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Data Literacy
Businesses today generate large data volumes through all channels with valuable customer insights. Modern CMOs must understand how to gather, store and analyze data to make data-driven decisions. Integrating robust data analytics tools into the enterprise tech stack is essential for a real-time holistic view of the customers. Marketing leaders should prioritize data literacy throughout the department to understand the data effectively. Gathering data has tremendous potential, but if the workforce does not know how to utilize it, all the efforts will be in vain.
Also Read: How Intent Data Will Alter B2B Marketing Trends Through 2023
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Developing Relationships
One of the core foundations of any presales approach is that the marketing teams and leaders need to understand their members. To adapt to stay agile, CMOs need tools and strategies to see customer behavior in real-time, produce data-driven insights, and change quickly according to the client’s behavior. One significant skill that CMOs and marketers need in 2023 is developing better customer relationships to improve retention. Business leaders can leverage various tools available in the market to get a holistic view of their customers. Marketing leaders need to have an in-depth understanding of all the existing MarTech tools in the market to implement them in their IT infrastructure.
Moreover, marketers must also be aware of the potential technologies explored in the industry to improve marketing operations to understand customer behavior. Based on customer behavior insights offered by the tools, marketing teams can make strategic changes to their customer relationship management process. Besides building better customer relationships, CMOs also need to focus on developing relationships with stakeholders to ensure that marketing is part of all strategic conversations.
With this skill set, chief marketing officers will be able to get a better understanding of the stakeholder’s and customer’s needs and align them together to improve efficiency.
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Embrace Creativity and Digital Literacy
Even though today’s data is available at the CMO’s fingertips, they still must have a good balance of creativity and digital skills. It is challenging for stakeholders to find a person with a mix of both in one person. Hence along with being creative, marketing leaders also need to be well-versed with all the latest technologies available in the MarTech market. Chief marketing officers can enhance their skill sets to be more effective in their job functions. Prioritizing creativity is essential for organizations to get a competitive advantage and create an impact that matters. Chief marketing officers can consider doing a SWOT analysis of their skill sets to determine their strengths and weaknesses.
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Communication Skills
Presales play a crucial role in any business plan. Marketing teams must clearly understand what they sell and their potential buyers and draft a strategy that lures these people on their terms. All the marketing content delivered needs to have the best language that grabs the attention of potential customers. CMOs with efficient communication skills enable them to unite different departments to achieve a shared vision and plan. Effective communication in the board room is essential to convey the right message to the stakeholders and get them onboard with the plans.
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Project Management Skills
Project management is an essential skill required for every chief marketing officer. This skill set is essential because CMOS usually have to juggle multiple between multiple projects simultaneously, regardless of the accounts, products, channels, platforms, or all of them. Marketing teams can set the best project management techniques to achieve marketing goals and ensure project success. Marketing leaders must identify the common RevOps goals, develop a schedule, assign time, budget, and resources accurately, and interact effectively with all stakeholders to manage the project effectively.
Also Read: Substack releases a platform that looks a lot like Twitter
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Advertising Skills
CMOs also need to know advertising as a skill comprising multiple things simultaneously. Advertising precisely determines target customers and what they want and marketing the products and services. Based on the client’s pain points, marketing leaders can draft advertising campaigns that lure customers. Marketing leaders must embrace the latest advertising trends to enhance their skills.
As we are halfway through 2023, marketing teams focus more on driving efficiency and scalability in their operations. Organizations need effective marketing strategies not hampered by unexpected client behaviors, tedious cross-functional collaboration, and the elimination of legacy marketing processes. However, to ensure the success of the marketing teams, CMOs might have to upskill their skill sets to get a competitive advantage and embrace the latest trends in marketing operations. CMOs can consider working on these skill sets in 2023 to succeed moving forward.
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