According to the Statista research report, ‘Forecast number of mobile devices worldwide from 2020 to 2025’, 16.8 billion mobile devices will be in use by 2023. And this seems a pretty considerable market to plan for.
For mobile marketing, 2022 is shaping to be another transformative year with the effects of the global pandemic and privacy changes showing up in marketing strategies worldwide. Here are some of the mobile marketing trends to watch out for this year.
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Podcasts to get Increasing Share of Mobile Ad Spend
Podcasts are fast becoming forerunners of the digital media space. With remote access to media properties, they have hit an all-time high in popularity, and advertisers have taken notice of that
According to eMarketer research, podcast ad spending will surpass USD2 billion by 2023. The growth and conversion activity in podcast advertising offers excellent opportunities for advertisers, especially in the U.S. and Southeast Asia. Content creators play a pivotal role in buying decisions, and Podcasts are closely tied to the development of influencer marketing.
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2. Mobile to replace direct mail for advertising
According to a 2022 BIA Advisory Services forecast, mobile advertising spending will surpass the money put towards direct mail advertisements for the first time. to engage in local advertising agencies, companies intend to allocate USD 34 billion for mobile advertising.
Marketers will put aside USD33.4 billion for direct mail local advertising as they make collective plans for the year.
Usually, people like multiple ways to engage with a brand, and therefore, there is no need to do away with a non-mobile way of reaching the audience.
Also Read: CX Trends: How to Deepen Customer Relationships In 2022
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E-commerce Will Dominate the Mobile market
The global pandemic effects have led to lasting changes across various industries, and one of the most notable is the acceleration of e-commerce. According to Adobe’s 2021 Digital Economy Index report, in 2022, USA citizens are expected to spend around USD 1 trillion online. This has gradually grown as an overall percentage of e-commerce spending, up to 72.9% in 2021, according to Statista’s ‘Mobile retail commerce sales as a percentage of retail e-commerce sales worldwide from 2016 to 2021’ report.
The central focus mobile marketing will take in the next year will be on applications. App-based marketing through mobile gaming and A.R. or V.R. apps that brands will use to interact with consumers – whether online shopping through a headset or searching for virtual buckets of chicken – are the major trends we will see in 2022.
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