Marketing is continuously evolving, with new insights every day. However, e-mail marketing continues to be the king of marketing, as firms continuously adapt to these upcoming changes.
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To meet the changing trends in the next twelve months, companies will need to future-proof their e-mail marketing strategies.
Leverage in-depth data to shoot targeted campaigns:
It is important to track who opened the e-mail post sending it. Companies need to analyze and track – who clicked on the links, who downloaded the free offer, or to also see who didn’t do these things.
Data is the most essential to the entire process, along with sending it to the right audience at the perfect time. Experts suggest that sending follow-ups to boost the open rate by about 2.5%.
If firms are using a landing page with SEO traffic, prospects start comprehending and judging product details from the time they land the page. However, there will be no information about the people who didn’t click because marketers failed to generate interest.
Segment the campaigns as per the audience
Each campaign should also be made up of multiple layers.
Also read: AI Adds Strength to CRM
Creating a high-value customer journey:
The phrase “customer journey” has always been over-used by marketers, but the real question is whether firms know how to make this journey genuinely satisfying.
The core product is the destination, but firms need to entice them with a journey. It is all about giving the new subscribers something free and useful, something to lead them towards the destination. Email is an excellent marketing tool for that. It allows firms to send free downloads, run contests, and even ask why someone abandoned their journey.
Over to marketers
Firms can run campaigns with little more than a subscription to an email marketing service or a sales copywriter. It even offers great ROI forming a fundamental ingredient of any digital marketing plan.