Personalization brings human touch in B2B marketing and enhances businesses on a global scale.
The current marketplace is witnessing a dramatic shift in B2B marketing strategies. With the extensive digital transformation of enterprises, the most active market strategies are focused on technological trends and hyper-personalization. No wonder getting the buyers to sign on the dotted line quickly is still one of the crucial issues for B2B marketers. Thus, market leaders need to go an extra mile to streamline their functionalities.
Is Virtual Influencer Marketing a Safe Option?
It was already predicted – a study from Accenture three years ago found that 71% of B2B customers highly want B2C-like experiences. The report titled, “The B2B Intelligent Enterprise” also cited that people are demanding consistent experiences, faster response times, and 24/7 availability. In 2020, many enterprises are focused on putting themselves in the place of end-users and humanizing the selling process.
There are many pieces of evidence to elaborate on how marketers have been benefitted by implementing personalization in their business functionalities in recent years. As per Gartner, personalization accounts for 14% of the company’s marketing budget. Being personal is premium – many marketers are considering it vital, as the ability to create tailored messages is keeping them a step ahead of their peers, all over the customer journey. “Personalization is key to try and get cut-through.” – As per David Hilbert, Marketing Director at Kia, U.K.
In this digital era, more marketers are opting for personalization technology that can be easily integrated into digital communication. For instance, Dynamic Creative Optimisation (DCO) campaigns can create one of the best-performing assets, establishing optimal results, and more revenue! Clearly, with the increase in digitalization, marketing is embracing the transformations – they are making inroads to their sales funnel by keeping the audience engaged and influenced.
Customer Data Platform Market is Gaining Momentum
Simply put, personalization is one of the focal points of B2B marketers in 2020 for businesses – to connect with a broader customer base, on a deeper level. Even today, many companies often make the mistake of considering B2B audiences as an abstract and impersonal entity. They indeed have limited access to their target audiences to influence decision making. Hence, thus marketers need to keep on experimenting with advanced technologies and tactics surrounding the mantra of “Be human”.
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