Mobile marketing boomed in 2022. It is continually shaping the marketing landscape in 2023. Today, marketers are more eager to know the rising mobile marketing trends.
As mobile marketing trends were helpful for marketers during 2022, the trends are building new pathways for marketing to adopt new strategies in 2023. The forecasting trends in mobile marketing are making marketers more enthusiastic about how they will shape digital marketing in the upcoming quarters.
Marketers want to continue adapting how they interact with customers and serve them today through mobile marketing. Also, they should take account of updates in mobile technology and consumer preference articulating the current digital marketing landscape.
Based on the current marketing trends, several mobile marketing trends are rapidly taking flight in 2023. To leverage the trending mobile marketing hacks, marketing leaders need to stay updated about technology-enhancing mobile marketing and be ahead of the curve.
Here are the prime mobile marketing trends for brands ready to build the subsequent extensive mobile marketing campaigns.
Also Read: B2B Content Marketing Trends
Video Content
Videos are more engaging and better perceived by customers than other content types. Creating a robust and fully-proofed video marketing strategy can be advantageous. Mobile video marketing is accelerating as brands want to reach customers faster for higher engagements. Brands prefer mobile video marketing strategies for reasons such as showcasing creativity, expanding their business faster, reaching customers and potential prospects in real-time and in less time, embracing technology at scale, creating an impact on brand image in customers’ minds, and more.
Customers claimed that watching videos persuaded them to purchase the product or services offered. In addition, they also tend to share videos more than other content types. As a result, shared video contents are more authentic, creates value for brands’ image, and leads to high engagement rates.
Content Personalization
The challenge marketers face with mobile marketing strategies is to stand out from the competition. This makes marketers eager to build innovative mobile marketing strategies by leveraging technology tools to scale their products on devices. However, some brands fail to entice their customers even after offering the best solutions. The reason? It is content personalization!
Content personalization is hyped among the mobile marketing trends in 2023. Putting out the right content, at the right time, to the right prospect can improve marketing efficiency by double-digit. Content personalization ensures that audiences or customers receive tailored content according to their preferences, likes, and content consumption patterns.
It’s a crucial part of any mobile marketing plan and is pivotal as business executives want quick solutions and look for faster revenue. Marketers can hone this technique by accumulating and analyzing critical data about prospects such as interests, demographics, age, job title, and behavior and optimize content accordingly.
Usage of Chatbots
Ultimately, customers look for the fastest route between their preferences and solutions. Chatbots in mobile marketing can alleviate customer friction points by automating marketing efforts, reducing customer service delays, and quickly answering customers’ queries.
Brands today are working hard to integrate AI-powered bots to understand complex requests, improve interactions, and personalize responses. But because integrating bots into mobile marketing is still experimental, marketers can easily create a bot with a bot-building platform that doesn’t require specific coding.
Chatbots in mobile marketing can help marketers to go ahead in the following ways:
- Incorporate chatbots into the customer service offerings 24/7
- Chatbots remain consistent with users following brand voice
- Boost engagement of customers over using chatbots on their mobile devices
Voice Search
Another critical mobile marketing trend that will blow 2023 is voice search. Customers opted for voice assistance quickly after businesses digitally transformed their services and solutions patterns.
Marketers ensure to optimize voice search SEO when building mobile marketing strategies. It doesn’t require a significant revamp but needs tweaking some existing mobile development techniques. What approaches are marketers taking in this context?
Here are the following approaches that are helping the voice search integration to be successful for mobile marketing:
- Conversational language: With AI’s help, all voice search options include human-like questions and answers.
- Achieve better Google ranking: Voice search optimization on web applications leads to higher domain authority.
Voice search has a significant impact on the future of mobile marketing. With increasing online engagements, brand recognition, and revenue generation, voice search in mobile marketing trends will be seen more among businesses in the future.
Also Read: Twitter intends to increase the length of long tweets to 10,000 characters
5th Generation Optimization
For marketers practicing mobile marketing or planning to include it in 2023 will be advantageous with 5G networking. As 5G offers users high speed for downloads and browsing, marketing leaders should take the opportunity. 5G offers to speed up ten times quicker than 4G. Brands can provide rich content and variations to customers without fear of slow mobile page loading or lagging applications. For marketers, the creative possibilities are endless as 5G will open the door for:
- Boost in Augmented reality (AR) and Virtual Reality (VR) content
- Real-time customer interactions using digital assistance
- Conversational AI
5G will facilitate exponential growth in data analytics. It is the perfect time for marketing leaders to bring 5G technology that brings truckloads of opportunities for mobile marketing. Emerging tools and strategies can be more effective once the 5G network fully hits the world.
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