Enabling the transformation of site visitors into leads, to making drip campaigns easier, marketing automation has become an essential tool for B2B and B2C marketers.
Marketing automation is considered as one of the fundamental building blocks of a successful marketing strategy. Account-based marketing, B2B, or B2C marketing can implement a few more automated marketing perks.
One of the biggest goals of a company website is to convert visitors into leads. The company software should be able to set up these various lead-capturing capabilities.B2B marketers must check landing pages, forms, and blog posts on a monthly basis to see how they are performing in terms of conversions. An organization also needs CRM to offer form actions to segment leads into different categories, corresponding to a different drip campaign.
Nearly all enterprises have significant lost leads as customers might have lost or have stopped using the company product. However, this does not mean they don’t want to hear from the company again. A majority of companies do not know what to do with these leads. It is possible to turn these leads into opportunities by focusing on re-engagement campaigns as it is one of the cost-effective ways to find new leads. Marketing automation comes in handy for these types of initiatives as marketers can reach out to these leads on a wide scale while still personalizing the outreach. Create campaigns that can spark re-engagement and incentivize them to start using the product again or initiate a conversation about it.
With marketing automation software, marketers can convert standard customer-engagement drip campaigns, including calls for reviews in exchange for coupons, into greater drip campaigns like newsletters or mailing lists. Marketing automation tools will enable segmenting leads and assembling series of emails. It will help in keeping an analytics dashboard that shows exactly where the company’s marketing efforts are succeeding. With automated marketing in place, marketers can see all the data that comes from each effort. It enables us to check each landing page, content, and forms to determine which are converting well and generating more leads. It helps to also identify which pages of a site are performing best, and give the option of tweaking ad spend and digital-marketing strategy, accordingly.