Metadata has evolved into a valuable asset for marketers, allowing brands to create a more relevant and stronger connection with their customers, as well as provide relatable content that drives real-time conversions and loyalty.
When one considers how much information customers have access to in order to engage in digital purchasing, it’s easy to see how much pressure marketers are under to properly deliver the right content to their target audience in order to generate sales. From brand awareness to lead generation, customer satisfaction to conversions, marketing teams are constantly under pressure to deliver faster, better, and more relevant outcomes, especially in crowded and developing digital industries.
It is more important than ever to generate returns on investment for marketers who spend a substantial amount of their budget on content development and content marketing. Metadata is helping bridge that gap.
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Artificial intelligence’s application to content analysis has sped up the creation of high-quality metadata that can both classify and increase searchability. Consider a news channel with access to an almost endless quantity of metadata and the time and effort it will take to filter through it in order to provide highlights or breaking news. Because AI has made metadata available, scannable, and editable in seconds, marketers can package bite-sized content in real time and reach audiences on the proper platform without delay.
Tagging for SEO with Artificial Intelligence
When it comes to SEO, it’s already been proven how effective metadata can be in achieving the highest level of visibility. Today, AI-powered metadata can be used to distinguish data like image, objects, and/or facial recognition, player performance, emotion, keywords, location, and archival content – this level of detail allows marketers and brands to monetize their content through ad placements, SEO, and other means.
The Human Connection
AI is only as smart as the user who makes it. To produce the intended results, AI-powered metadata tagging still requires human ingenuity and expertise. The massive amounts of metadata now available to marketers as a result of AI don’t simply create a problem of choice; they also complicate the process of processing the relevant content at its most productive level. Inaccurate metadata handling can be fatal to businesses. For instance, it can be confusing if the same piece of material is available under various metadata. Furthermore, receiving several metadata files from various content providers might create havoc.
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Customer Engagement
Consumers want a rich shopping experience without feeling harassed or as if their security and privacy are jeopardized. Metadata can assist in determining the right balance to ensure that data and content are used in accordance with preferences, allowing for scaled personalization.
Metadata’s future, fueled by AI, lies in its ability to fine-tune and offer the right content for marketers to foresee and, as a result, make data-driven decisions. With the rise of short-form video as one of the most popular forms of content, it’s more important than ever for marketers to understand the asset and provide results to the right customers by producing faster and more precise metadata.
Faster data with fewer manual mistakes and errors translates to shorter turn-around times, better coverage, fewer resources and, eventually, more cash flow. It will also assist in distinguishing between valuable and superfluous information.
The future of metadata is still determined by the content available. If content is king, metadata is the heir apparent, and AI is the crown.
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