The IoT – e-Commerce partnership has made a significant mark by efficient management of the quality, data hierarchy, tracking, planning, and product analysis. Smart gadgets like sensors, actuators, etc., make the e-commerce industry achieve a peak concerning capitalization and revenues.

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IoT, coupled with E-commerce, has provided a connected platform to all the retailers. IoT helps the vendors to manage the inventory, recording them smartly with the use of IoT enabled sensors. RFID tags or chips installed make the management of inventory in real-time possible, streamlining the entire flow. This technology also assists in continuous data gathering and analysis by capturing every critical feature of all products without human hindrance or error. It is also instrumental in minimizing customer dissatisfaction due to factors like product unavailability, expiry dates, batch id, by generating a prior notification to the supplier. Most importantly, IoT helps the administrators to manage stock by automatically creating an order before the stock gets over.

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All problems related to damaged items, delivery timings, and quality are also sorted by the IoT sensors that track the entire journey from dispatch to delivery through GPS and Radio Frequency Identification. “Dash button” is an IoT enabled technology that is used by e-com giants like Amazon for internally acknowledging the order management cycle. Only by the press if a button the supplier gets informed about the shortage of products ensuring immediate delivery.

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IoT helps retailers to target specific customers for personalized advertisement.  Based on analyzing the shopping pattern of each customer, every retailer can quickly identify the target buyers. IoT technology used by Walmart tracks all the popular products on social media and plans their campaigns accordingly. IoT in the past couple of years has helped 70% of the retailers across the world to improve their customer relations, enhancing their brand image globally. It has helped marketers to analyze market trends and customer expectations to differentiate themselves from their competitors. IoT connected devices are becoming more popular; this will help the e-com industry to derive insights into people’s lifestyle and habits to create precisely targeted marketing campaigns in the future.

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The IoT allows tailoring services and products as per customer choice enabling businesses to influence purchase decisions and trends by personalized recommendations. Another significant role of IoT is that it aids marketers to tie the mobile and desktop marketing together. With IoT technology in place, it is easy to detect different devices used by an individual customer and link them. IoT makes marketing strategies more consistent across users.

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IoT has also been instrumental in enhancing the consumer trust on particular brands by giving them the power to manage the route and speed of the shipped products, along with predicting the arrival time slots. This avoids consumer anxiety related to the loss of shipment. Sensors installed in delivery trucks ensure real-time monitoring of the deliveries and decreasing losses.

IoT is the key to the success of e-commerce marketing as it enhances customer experience, satisfaction, and trust in the brand name. Marketers across all leading e-commerce giants are effectively unlocking the real benefit of the IoT for getting the 360° view of customers’ activities and plan campaigns accordingly. IoT has been instrumental in identifying customer retention in the best way by extracting their interests and engaging them.

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