Businesses and consumers alike have embraced flexibility as a key selling advantage. Monolithic systems are difficult to maintain and are too rigid to meet the needs of today’s consumer. When the market shifts dramatically, as it has in the last two years, businesses must be prepared to pivot quickly.
According to the Dynata “2021 Consumer Trends report”, since the pandemic hit, 56 percent of people want to shop online more now. As the world of e-commerce is revolves around consumer behaviour, retailers and brands must adapt as the preferences of their customers change.
Traditional systems are inflexible and unable to meet these expectations. Headless commerce, however, can help businesses create uniform and seamless experiences across all channels. It allows businesses to build a great user experience by separating the presentation layer from the back-end systems. This enables companies to provide exactly what their customers want, when they want it.
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Impact of headless commerce on today’s consumers
People are becoming less patient with mistakes as technology advances. If businesses do not keep up with e-commerce advancements, they will lag behind.
Consumer preferences are also changing at a breakneck pace. Businesses should be able to influence the consumer experience—and do so well—which means they must be able to manage what they sell and where they offer it. This is true not only regionally, where customer preferences may differ, but also globally. Businesses that can modify what they sell by product or category and where they sell it—marketplaces, stores, and more—will be ahead of the game.
In addition, supply and demand must be balanced, as well as company objectives and advertising. Businesses can stay ahead of their competitors by adapting their strategy in real time to keep up with trends.
Businesses should remember that no two baskets are alike, and they will want to collect all of that information—and then utilize it to better and automate their decision-making in the future. A headless commerce system can them provide best-in-class customer experiences for all of their buyer personas, resulting in improved customer service, enhanced customer experience, and increased brand loyalty.
Key benefits of headless commerce platform
Businesses that are digitally agile will be able to direct and influence where their customers shop. This is why an API-first strategy is so important. The headless commerce platform that exists today can be deployed on a variety of user interfaces, including the web, kiosks, third-party marketplaces, mobile apps, and social media websites.
Variables are difficult to manage in general. Retailers sell a variety of items in various regions and through various channels. It can be quite frustrating and time consuming for companies if they do not have an easy-to-use system that allows them to make adjustments fast. Moving to a headless approach alleviates all of these issues while also providing a more personalized experience for customers. They can leverage their own customer data to enhance the shopping experience, in addition to unique offers, discounts, and reward points.
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Role of Order Management System (OMS)
The Order Management System (OMS), which connects systems, syncs inventory, and serves availability master, is the backbone of commerce operations. It also monitors the stock that businesses have Available to Promise (ATP) in real time, regardless of channel, market, or area. In addition to the functions listed above, the OMS performs the following critical functions:
- Allows users to choose what is sold and offers a personalized customer experience.
- Allows inventory and data to be shared with other systems, such as ERP, POS, and marketplaces.
- Improves product availability and stock accuracy, reducing overselling and underselling.
- Grants users the ability to take pre-orders and backorders and
- Supports phased implementations to decrease business risk and improve change management.
The way forward
For both organizations and customers, flexibility has become critical. When the market is disrupted, businesses should be agile and be able to pivot quickly. This involves adding new channels and diversifying buying experiences. Companies will need to know if their current commerce platform supports headless, as well as if they have the product and inventory data necessary to develop the best strategy.
Finally, it’s critical to pick an OMS that’s built to be flexible and adaptable to changing business and consumer needs. Offering quick, simple fulfilment alternatives and ensuring customers have the most accurate view of product availability are important considerations when making this selection.
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