Marketers don’t only employ technology to help their businesses run more smoothly. There are a plethora of digital options available to assist marketers to acquire, serve, and retain existing and new customers, ranging from social interaction to direct marketing.
Finding innovative ways to attract customers to marketers isn’t always the key to employing technology to build the consumer base. It’s putting oneself in their shoes and meeting them where they are.
Customers have many options in today’s competitive business world, and client retention is a key concern. Marketers can easily please and keep their consumer base while also increasing business efficiency by using the benefits of technological advancements.
Here are a few ways that technology can assist organizations in improving customer experience and attracting new consumers.
Also Read: Four Strategies for Optimizing Video Marketing Strategy in 2022
Customize email marketing campaigns
Personalized email marketing is an underutilized technique for businesses to employ technology to reach out to new clients. Email marketing is still effective, particularly when specific factors like location and hobbies are used. Marketers must automate their marketing funnels in order to assist potential consumers in not just understanding their product features but also making a seamless purchase.
Exploit social media automation
If marketers want to boost consumer outreach and engagement, they can’t avoid using social media. Taking use of this important platform, however, is time-consuming and often perplexing unless they have either time or an in-house social media professional. Marketers can avoid this issue by automating parts of their social outreach activities.
Marketers may utilize plugins that will push the news to their Twitter feed and notify Facebook followers when they have a new post, in addition to providing “Like” and “Share” buttons and encouraging visitors to comment.
Adopt organic marketing across numerous channels
Everyone is online in today’s world of hyper-digital connectedness. Organic marketing is frequently underutilized for spreading the company’s story and promise over the internet. Marketers can extend their reach to customers in a more exponential and comprehensive manner if they adopt a systematic effort across organic channels such as social media, app stores, news sources, and their own content assets.
Also Read: Why B2B Contextual Marketing Matters in 2022
Include a chatbot
Chatbots, which cost between $50 and $200 each month, convert three times as many conversions as contact forms or email. This data-driven hack can fix unoptimized websites or content by providing a means for potential consumers to participate and engage. With easy-to-use chatbot tools that even allow marketers to modify replies based on the user’s actions, make the flow conversational and work hard into the design.
Leverage virtual reality
Virtual Reality (VR) is the most significant technological development that is reshaping the landscape of customer experience for modern enterprises. Virtual reality has the ability to drastically change the way businesses interact with their customers.
Since VR is meant to give a comprehensive sensory experience that catches the attention, imagination, and senses, unlike any other technology available today, it can better engage customers.
VR, by providing an immersive experience, is assisting companies in better engaging customers than other technologies, driving consumers to interact with a product/brand in a more positive way, pleasing them.
Investigate off-the-shelf options
Off-the-shelf solutions and vendor widgets that best meet the organization’s particular customer interaction needs are the future of corporate technology. Marketers should not be tricked by the low cost of DIY data analytics and Artificial Intelligence (AI). The overhead expenses of trial and error, as well as continuously erroneous outcomes, quickly build up layers of financial, labor, and time expenditures that are difficult to predict.
